Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 35 for “"purchase behavior"”.
-
Experiential retailing: Extraordinary store environments and purchase behavior
… was to determine how store atmospherics affect purchase behavior in experiential stores. It extended the Donovan et al. study, “Store Atmosphere and Purchasing Behavior” (1994), by determining the levels of pleasure and arousal in an experiential store and the affects on unplanned spending and …
-
An Investigation of Sustainable Product Purchase Behavior: A Social Cognitive Perspective of Consumer Action
… admit they would buy sustainable products, this behavior is currently not occurring at the point of purchase. This research contributes to the existing literature by further exploring why a consumer‘s likelihood to purchase sustainable products is not translated into actual sales. Based on an …
-
An Investigation Into the Relationships Among Behavioral Intentions, Attitudes, Social Influences, and Brand Purchase Behavior
Made available in DSpace on 2014-12-10T23:08:54Z (GMT). No. of bitstreams: 1 7317125.pdf: 5004795 bytes, checksum: 3660c80397929d80af57a275d461e5b7 (MD5) Previous issue date: 1972
-
A Consumer-based Assessment Of Alliance Performance: An Examination Of Consumer Value, Satisfaction And Post-purchase Behavior
… consumer value, satisfaction, and customer post-purchase behavior have yet to be answered. This lacuna has been recently highlighted by prominent researchers in the discipline (Rindfleisch and Moorman 2003). Focusing on marketing alliances, the present dissertation attempts to address this gap in …
-
Vanity sizing, body image, and purchase behavior: A closer look at the effects of inaccurate garment labeling
… and how these variables affect body image and/or purchase behavior at retail. Survey Monkey distributed the questionnaire to 485 registered female students attending a Midwestern regional state university. Seventyeight participants began the survey, with 63 students completing the entire …
-
The Cost of Playing the Game: Modeling In-Game Purchase Intention and Investigating Purchase Behavior of Mobile Gamers
… a monetization model that relies on players to purchase in-game items or virtual goods to generate revenue (Nguyen, 2015). There have been several empirical efforts to investigate purchase intention of virtual goods in video games with some focusing on quantitative models of purchase intention. …
-
The Effects of Mobile Advertising on Consumers' Attitudes Toward the Advertising and Purchase Behavior in South Korea and the United States
… attitudes. Also, the United States respondents purchased products on their mobile phones connected to mobile phone advertising messages more than South Korean respondents.
-
Two Marketing Essays: Evolution Of Attribute-Specific Preferences Through Consumer Learning And The Effect Of Gift Exchange On The Purchase Behavior
… accurately and parsimoniously describe consumer behavior. In this paper, we propose a structural model of consumer's Bayesian learning of attribute-specific preference, using scanner panel data. We show that the proposed model and empirical results can enable marketing researchers to identify …
-
Análisis de factores del modelo de valores de consumo que influyen en el comportamiento de compra de alimentos saludables en Millennials de la zona 6 y 7 de Lima Metropolitana
One of the most notorious changes in consumer behavior occurred as a result of the pandemic, after the appearance of the Covid-19, society has been forced to adapt to new realities. This is how the post-covid consumer has acquired new shopping habits related to hygiene, digitization and healthy …
-
Exploration of consumer responses to organic food pricing
… responsible choices in regard to organic food purchases. Also, we studied how customers' purchase attitude and their purchase behavior differ from each other. We designed four different kind of experiments to examine whether different pricing, consensus principle, environmental and health …
-
Discovering E-commerce Sequential Data Sets and Sequential Patterns for Recommendation
… if more complex sequential patterns of user purchase behavior are learned and included in its user-item matrix input, to make it more informative before collaborative filtering. Existing recommendation systems that use mining techniques with some sequences are those referred to as LiuRec09, …
-
Varying Coefficients in Logistic Regression with Applications to Marketing Research
… access to massive amounts of data regarding the purchase behavior of consumers. Researchers study this data to understand how outside factors, such as demographics and marketing tools, affect the probability that a given consumer will make a purchase. Through the use of panel data, we tackle …
-
Effects of Intervention on Booster Seat Purchase: A Field Study
… of compliance would influence more parents to purchase booster seats for their children who should be restrained in them. A field study with 128 participants with four treatment groups was conducted to test the following two hypotheses. 1) Informational pamphlets and dollars off coupons will …
-
Pre-negotiation strategy development in asymmetric bargaining situations: An investigation of new buys in the business-to-business marketing arena
Buyer-seller negotiations are characteristics of purchase behavior often encountered in business-to-business marketing settings. This dissertation research explores how asymmetric power conditions and expected length of relationship affect buyer's pre-negotiation strategy development. Past research …
-
Exploration vs. exploitation in coupon personalization
… account customer preferences inferred from past purchase behavior. For large retailers with extensive product offerings, learning customer preferences can be challenging due to relatively short purchase histories of most customers. To alleviate the dearth of data, we propose exploiting …
-
Food advertising contents influencing organic food purchase intention and actual purchase behaviour and the moderating role of gender: the case of Thailand
… attitude (Att), subjective norm (SN), perceived behavioral control (PBC) on purchase intention and actual purchase behavior toward organic foods, based on the Theory of planned behavior (TPB). This research also investigates moderating effects of gender on the various relationships between the …
-
An Investigation Into How Sources of Information Influence Consumers' Perceptions and Decision Making
… size, influences manufacturing assumptions and purchase behavior. We find consumers prefer small to large firms for unique products, because they assume small firms have a high degree of human intervention in the manufacturing process.
-
Relative performance transparency : effects on sustainable purchase and consumption behavior
… sustainability performance affects consumer behavior. Our work considers two forms of transparency: process transparency and customer transparency. We operationalize process transparency, in which information about the company's sustainability performance relative to competitors is revealed …
-
Creating comparative advantages in the E-commerce industry
… positive effects on individuals' online purchase behavior. This empirical work also show that demographic variables are not correlated with the probability of making online purchases. Finally, case studies of leading e-commerce firms are presented to confirm that electronic retailers …
Page 1 of 2