Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 232 for “"publicity"”.
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Consumers’ Reactions to Multiple Instances of Negative Publicity: The Role of Publicity Domain Similarity
… to be exposed to multiple instances of negative publicity about a brand, existing research has focused on consumers’ reactions to one-time negative publicity instances. Given the important role of self-brand connection in consumers’ reactions to negative brand-related information, the current …
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Publicity-driven accountability in China
… officials, and activists to theorize the role of publicity in non-electoral accountability. "Publicity-driven accountability" argues that even in highly undemocratic settings officials respond to critical media coverage for two reasons: revealing agency slippage and producing common knowledge …
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Government Publicity and Democratic Press Theory
Made available in DSpace on 2014-12-05T17:26:20Z (GMT). No. of bitstreams: 1 6206103.pdf: 13330253 bytes, checksum: fd8dce657b90ff1168fa65546be445ca (MD5) Previous issue date: 1962
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Bargaining in public : resolve and publicity in international crises
… to political punishment by controlling the publicity of their threats. By locating resolve in the public and allowing leaders to choose the level of publicity during a crisis, the dissertation offers an integrated framework to understand the apparently disparate strategies of leaders under …
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The reception of hospital publicity among former hospital patients
Thesis (M.A.)--Michigan State University of Agriculture and Applied Science. Dept. of Sociology and Anthropology, 1959
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Can jury instructions reduce the negative impact of pretrial publicity?
The increasing prevalence of pretrial publicity (PTP), media coverage of a case that occurs prior to a trial, raises concerns about fair trials. Jurors may rely on pretrial information rather than trial information to decide the fate of a defendant and may even confuse the sources of the …
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Publicity Program for Industrial Arts Based Upon Industrial Public Relations Practices
No abstract prepared.
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Propaganda, publicity and political violence : the presentation of terrorism in Britain, 1944-60
… Consequently, in the attempt to deny insurgents publicity, and to mediate the perception of politically motivated violence held by various domestic and international audiences, British governments have used a wide variety of propaganda and news-management techniques. The thesis thus assesses the …
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Long-Wellesley & Publicity: The Role of Celebrity in the Public Sphere (1788-1832)
… culturally derived, and found its inspiration in publicity. The parameters of the public sphere in the late eighteenth and early nineteenth century were more broadly defined than the traditional political focus suggests. Instead, it will be established that audiences were stimulated through a wide …
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Do age and media type influence the effects of pretrial publicity on verdicts?
Concerns about Pretrial Publicity (PTP) have grown with the rise of the internet and social media, leading to a near impossibility of selecting a jury that can ignore PTP and focus only on facts presented at trial. Previous research has shown participants exposed to negative PTP were more likely to …
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Negative Celebrity Endorsement Publicity and Stock Returns: The Importance of Proactive Firm Reactions
… have been increasingly involved in negative publicity in the recent past. Using event study methodology, I examine the influence of negative celebrity endorser publicity on immediate and subsequent stock returns, covering 59 events during a 25 year period from 1988 to 2012. My research shows …
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The role of the mass media in the publicity program of the Boston Public Schools.
Thesis (M.S.)--Boston University N.B: Questionnaires on pages 106 and 107 are missing.
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Online Anonymity and the Kantian Publicity Principle: Can the Internet Solve the Paradox of Tyranny?
Immanuel Kant’s publicity maxim states that other-regarding actions are wrong if their maxim is not compatible with their being made public. This has the effect of forbidding dissent or rebellion against tyranny, since rebels cannot make their intentions and plans public. However, new internet …
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Governing Visions of the Real. The New Zealand National Film Unit, Griersonian Documentary & State Publicity
… organised as the film production wing of State publicity within the executive of State government. Throughout this period, NFU documentary film was marked by a teleological transcendence of the material surfaces the camera could record in specific locations. It variously arranged, interpreted …
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Reliability-based nuclear power plant maintenance resource allocation in order to reduce unfavorable operational publicity
Investigations of unplanned shutdowns at the Seabrook and the Pilgrim Nuclear Power Stations were carried out to improve the understanding of the cause of those events, which had been reported in Boston newspapers. Failures of turbine-generator systems and nuclear steam supply systems reduced plant …
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The presentation of politics : the place of party publicity, broadcasting and film in British politics, 1918-1939
… and anti-socialist support to develop new publicity techniques, particularly in its use of film. The Labour Party attempted to do likewise, but was hindered by financial difficulties and local party independence, as its experience with film publicity demonstrated. The new media of …
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Personal Beliefs and Public Print: The Influence of Pre-Existing Attitudes and Pretrial Publicity Information on Final Verdicts
<p>Pretrial publicity (PTP), defined as any news story about a case not yet in trial, has been shown to affect trial outcomes. Results, however, are mixed, with studies finding strong effects, others weaker effects, and some no effects. These differences are sometimes attributed to methodology and …
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Enhancing Publicity and Promotion: Applying Gerard Hauser's Theory of Reticulate Public Spheres to Encourage Discourse for Integrated Marketing Communication (IMC)
Integrated Marketing Communication (IMC), or the unification of advertising, public relations (PR) and marketing functions, is a widely utilized method for publicizing and promoting products and services in today's market. Although IMC has moved to the forefront by replacing traditional marketing …
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Decolonising Advertising through Diversity: Practical strategies for challenging colonial thinking and practices in the production of publicity campaigns within the spectacle of Mexican Advertising.
… and racist thinking through the spectacle of publicity and create greater diversity in Mexican Advertising? Hybrid practice-academic methods explore how a multimodal campaign can disrupt the colonial and racist thinking underlying Mexican Advertising. The original contribution is through a …
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