Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 17 of 17 for “"public service announcements"”.
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Making Muslims American: CAIR's Portrayal of American Muslims in Public Service Announcements
… ideal American citizens in four of its post 9/11 public service announcements (PSAs). By excluding Arab men from representation in the PSAs and emphasizing that American Muslims share similar values, practices, and theological beliefs with `good' American citizens, CAIR simultaneously challenges …
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The Influence of Intimate Partner Violence Public Service Announcements on Help Seeking, Attitudes, and Bystanders
<p>The current study used the IPVAS-R, CTS2S, Bystander Efficacy Scale, Bystander Intentions to Help Scale, Bystander Behaviors Scale, and the MHSS to test the hypothesis that the IPV PSA would produce greater intentions to seek help in the event of victimization, lower minimization scores, and …
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A survey of certified athletic trainers' knowledge base, personal experiences and attitudes toward public relations methods
… personal experiences and attitudes concerning public relations methods and their effectiveness in promoting the profession of athletic training.</p> <p>One hundred fifteen athletic trainers completed a 14-question intercept survey. Results indicate that athletic trainers face difficulty …
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A grammar of edification : constructing our social reality via efficient quotidian management with rhetorical forms
… rhetorical criticism is an investigation of two public service announcements released by the Council on American-Islamic Relations. Utilizing a composite method derived from Osborn (1994), Brummett (1991) and Burke (1945), this study investigates what it means when to say how others ought to act …
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Beyond Rocking the Vote: An Analysis of Rhetoric Designed to Motivate Young Voters
… vote drives, voter registration campaigns, and public service announcements targeting 18- to 25-year-old voters. Pay Attention and Vote added to this effort to motivate young voters in its 2006 campaign. This thesis analyzes the rhetorical strategies employed by the Pay Attention and Vote …
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A Strategic Marketing Communications Plan for Court Appointed Special Advocates
… and understanding of CASA's mission and services, and 2) a negative perception of foster care. The team conducted primary research including in-depth interviews and surveys, as well as extensive secondary research on economic impact, corporate giving, communication channels, volunteer …
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An analysis of the influence of information on the educational aspirations of black high school seniors
… published brochures, videotapes/cassettes, and public service announcements. Respondents indicated that their aspirations were influenced significantly by parents, other adults, guidance counselors, peers, and teachers. Almost 70% of the respondents would be first generation college students. In …
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Effects of Different Types of Drinking and Driving PSAs on Persons with Varying Levels of Drinking and Driving Experience
… types of anti-driving under the influence (DUI) Public Service Announcements (PSAs) was examined in both a college sample and a clinical sample mandated to treatment following a DUI offense. The empathy, fear, and informational PSA approaches were examined. The empathy approach and fear approach …
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Effects of Different Types of Drinking and Driving PSAs on Persons with Varying Levels of Drinking and Driving Experience
… types of anti-driving under the influence (DUI) Public Service Announcements (PSAs) was examined in both a college sample and a clinical sample mandated to treatment following a DUI offense. The empathy, fear, and informational PSA approaches were examined. The empathy approach and fear approach …
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Cultivating the Environmental Awareness of Third Graders through Inquiry Based Ecopedagogy: Impact on Students’ Achievement and Attitudes
… inquiry based learning with a technology-based public service announcement component into a pollution, recycling, and conservation unit of instruction. The theoretical frameworks for this study were inquiry based learning and ecopedagogy. Forty third grade students participated in the mixed …
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An investigation into the moderating role of fear appeals on the relationship between regulatory fit and persuasion
… (i.e., fear appeals) in tailored health-related Public Service Announcements (PSAs). In particular, a large number of health campaigns provide information in the context of highly emotive graphic images and text; however, the stimulus used in previous studies did not consider such factors’ …
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The Impact of Perceptions of Risk on Healthcare and Health Behaviours
… Health education, substance use, drugs, Public Service Announcements, Interpretative Phenomenological Analysis, mass media campaigns and substance misuse prevention.
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Reactions to Others with Depression: An Investigation of Responsibility and Deservingness Judgments
… and deservingness via the use of depression public service announcements (DPSAs). The method employed by Study 3 enhanced the ecological validity of Study 2 findings and generated insights for future campaigns. Four DPSAs were developed based on the factorial combination of the two …
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Smokey the ‘Praying’ Bear: Changing Cultural Attitudes Towards Nature in America During the Postwar Era, 1948 - 1958
… culturally relevant messages to the American public about the protection of nature. This study examines Smokey’s role promoting nature in the Unit ed States following World War II. Specifically, this academic work evaluates how Smokey Bear sacralized nature in American culture. This paper …
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Imagine this: a test of imagination, message framing and reference-level on attitude, self-efficacy and intention to perform exercise
Public service announcements and health promotion ads frequently ask viewers to imagine the consequences that may occur if the viewer does not engage in the recommended health behavior (e.g., regular exercise, quitting smoking). Sometimes these messages are designed to emphasize negative outcomes …
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Formative Assessment: Documenting Motor Vehicle Crashes and Local Perceptions with the Hualapai Tribe to Inform Injury Prevention Recommendations
… from six tribal programs and Indian Health Service (IHS), and b) qualitative analyses of data from two focus groups and field documents. Sensitivity analyses were conducted of IHS and Tribal Driving Under the Influence (DUI) data, using the 2010 U.S. Census as the denominator after adjusting …
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No right to sext? A critical examination of media and legal debates about teenage girls' sexual agency in the digital age
Made available in DSpace on 2011-01-21T22:51:23Z (GMT). No. of bitstreams: 3 Hasinoff_Amy.pdf: 10111913 bytes, checksum: bcb2335f937b0893b4b7e9555946e5c4 (MD5) license.txt: 4062 bytes, checksum: 3f90e49e8d5b06dad57284c8ada2a248 (MD5) hasinoff-diss-nov 29 2010.docx: 7412333 bytes, checksum: …