Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 10 of 10 for “"public relations theory"”.
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Toward A Public Relations Theory Of Integration
… populations in the United States and abroad. Public relations and communications professionals are often focused on supporting goals that are directly tied to the organization which are also strongly tied to revenue seeking through increasing awareness of mission and need for financial …
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Toward a Public Relations Theory of Integration
… populations in the United States and abroad. Public relations and communications professionals are often focused on supporting goals that are directly tied to the organization which are also strongly tied to revenue seeking through increasing awareness of mission and need for financial …
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An Historical Analysis of the Organized Labor Movement's Influence on Corporate Public Relations Theory and Practice
… the effects of organized labor on corporate public relations theory and practice. Many other forces have influenced corporate public relations, but this paper focuses on some of the general and specific effects caused by organized labor. The central contention of this paper is that 20th …
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The Implications of The Sharing Economy for Public Relations Theory and Practice: A Thematic Analysis of Airbnb, Uber and TaskRabbit
This thesis presents a public relations perspective of the sharing economy by exploring how three prominent sharing economy companies, Airbnb, Uber and TaskRabbit, communicate to form a relationship with key stakeholders, including customers and service providers. Employing a qualitative, thematic …
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News Values and Information Subsidies: How Organizations Build the Agenda on Social and Traditional Media
… about topics of significance. Agenda building theory has been used by a variety of scholars as a way to understand how sources influence, or build, the media's agenda. Since the media agenda influences the public agenda, influencing the media agenda is important for sources. Existing research …
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Communicating strategically: public relations and organisational legitimacy
… understanding of some of the critical debates in public relations theory and practice. It joins others in contributing to a shift from a functional systems-based public relations paradigm to one where public relations is transparently seen as playing a role in shaping democracy in a global …
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EXPLORING PUBLIC ACTORS IN THE CONTEXT OF EMERGING TECHNOLOGY: NETWORK-BASED PUBLICS AND THEIR IMPACTS
… not representing an organization, referred to as public actors, now actively engage in communication about emerging technology. This dissertation explores public actors in the communication of emerging technology. Specifically, drawing from the network ecology approach, this dissertation …
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Negotiated dramaturgy - industrial theatre as communication in the organisation
… problem concerning the traditional adversarial relationship. Problems concerning the corporate media and the definition of the term "Industrial Theatre" are also treated. In this study, Industrial Theatre is equated with a form of corporate communication and thus has a public relations function …
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An External Communication Audit of the National Tropical Botanical Garden
… makers, content analyses of NTBG's primary publications, and a questionnaire measuring the public-organization relationship. <p>The audit assesses NTBG's external communication policies, practices, capabilities, and needs in the context of systems theory and external relations strategic …
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AFRICAN AMERICAN FEMALE STUDENTS: USING A CRITICAL RACE APPROACH TO EXPLORE DIVERSITY PEDAGOGY IN PUBLIC RELATIONS
… and experiences with diversity in their public relations education. Additionally, the purpose of this study was to gain insight from the experiences of future African American female practitioners preparing for public relations careers. To frame this study, the critical race theory (CRT) …