Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"public relations practitioner"”.
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Factors Influencing the Perceived Credibility of Public Relations Message Sources
… a link between research done in the field of public relations on source credibility, communicator gender, message strength, and source affiliation. Research has established that source credibility is one of the most important factors influencing the acceptance of a message. For this study, …
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A study of the changing face of newspaper journalism and its effect on public relations
… and how this change affects the practice of public relations.</p> <p>The study compared and contrasted the results of a nationwide survey given to editors of all major newspaper markets.</p> <p>In-depth interviews were conducted, followed by a survey, to determine the attitudes and opinions …
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Media relations between the hotel casino industry of Atlantic City, New Jersey and The Press of Atlantic City
… First, it is essential to gain a perspective of public relations and public relations practitioners, specifically those in the Atlantic City hotel casino industry, from the point of view of media representatives. Secondly, how do public relations practitioners view the relationship between their …
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Relaciones humanas the potential for public relations practitioners as cultural intermediaries in Mexico City.
… rather than add to the dominant narrative that public relations should become a formalised and recognised profession, seeks to understand the make-up of public relations as an occupational culture. It explores the values and experiences relevant to practitioners and emphasises the need to …
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Too Many Theories Or Too Many Skills? The Perceived Impact Of Theoretical Knowledge Of Mass Communication Among Journalists And Public Relations Practitioners
… mail survey of 117 journalists and 127 PR practitioners in 2008 shows that a majority of journalists and PR practitioners are familiar with at least one mass communication theory; a majority perceive that at least one mass communication theory influences their work; a majority think it is …