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Showing 1 to 13 of 13 for “"public relations (PR)"”.
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Enhancing Publicity and Promotion: Applying Gerard Hauser's Theory of Reticulate Public Spheres to Encourage Discourse for Integrated Marketing Communication (IMC)
… (IMC), or the unification of advertising, public relations (PR) and marketing functions, is a widely utilized method for publicizing and promoting products and services in today's market. Although IMC has moved to the forefront by replacing traditional marketing methods, it remains unclear …
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From the arsenal of democracy to 0% financing: Promotional communication at General Motors
… Through a case study of General Motor’s promotional communication, this dissertation investigates how commercial propaganda, such as public relations (PR) and advertising, influence the commercial media. From 1990 to 2009, GM became a financial powerhouse through General Motors Acceptance …
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Gay in Game: A Rhetorical Analysis of Gay Identity Through Varus and Sett/Aphelios in League of Legends
… study investigates how the company Riot Games represents gay identity in the video game League of Legends (LoL) but reifies negative frames historically associated to gay individuals. Riot Games’ history of harassment and discrimination in the workplace, as well as the gaming industry’s overall …
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Decolonising Public Relations in Africa: Centring Local Epistemes in Ghanaian Political Communication
… so far been “media centric”. Outliers such as Public Relations have been left out of urgent debates on decoloniality. This thesis addresses this gap by centring local epistemes in public relations in ways that decolonise political communication, using Ghana as a case study. Despite the growth …
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Public relations and peace negotiation in the Niger Delta
… distribution of oil wealth, socio-economic depravation faced by large numbers of the population and gross environmental degradation. In the emerging crisis, government and the oil companies were pitched against communities who are resident in the oil producing areas. Government and the oil …
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Exploring corporate communications gaps in public institutions necessitating access to information law in Zambia : the case of Zambia revenue authority
Corporate organisations in Zambia, whether public or private, are expected to effectively communicate with their various stakeholders. It is ideally expected that these organisations will keep their stakeholders well informed about what is happening in their respective organisations more especially …
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Exploring corporate communications gaps in public institutions necessitating access to information law in Zambia : the case of Zambia revenue authority
Corporate organisations in Zambia, whether public or private, are expected to effectively communicate with their various stakeholders. It is ideally expected that these organisations will keep their stakeholders well informed about what is happening in their respective organisations more especially …
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The road to nowhere? A critical case study of the political discourses in the debates around the decision to construct a bypass road around Aberdeen.
… the role of communication “ and in particular public relations (PR) and public affairs activities “ in the decision-making processes around the proposal to build a bypass road around the city of Aberdeen. The study focused on the relative power of various discourses embodied in the arguments …
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The role of public information officers in local American government
Public information officers (PIOs) see themselves as the liaison between the agency they represent and the public. They come from various backgrounds including broadcast and print journalism, for profits and the advertising world while others seek out local government jobs straight out of college …
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Integrated Communications in Dental Laboratory Practice /// Интегрирани комуникации в работата на зъботехническата лаборатория
… marketing communications constitute a comprehensive integration of communication messages to target audiences by means of various communicative instruments. In this respect, through the concept of integrated marketing communications, the elements of the communication mix are integrated and …
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Talking Heads: How Broadcast Media Frame the Public Relations Industry.
… a content analysis to measure framing of the public relations industry in 354 English language broadcast transcripts from the United States, Canada, and Australia from Sept. 1, 2009 to Aug. 31, 2010.</p><p>The overall tone toward public relations was strongly negative. Mentions reflected …