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Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.

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Showing 1 to 20 of 547 for “"public relations"”.

  1. Profession in public relations and the professionalization of public relations through organization

    Rothenberg, Robert P.Boston University1958

    Thesis (M.S.)--Boston University

    bu Repository record

  2. Educational Administration and Public Relations

    Vanderpool, Glenn D.

    … an Educational Administrator to maintain desired public relations. Also Public Relations will be discussed as it applies to public schools in general and to the Educational Administrator specifically.

    central-wash Repository record

  3. Public relations in nonprofit organizations: A guide to establishing public relations programs in nonprofit settings

    Gale, Megan Kate

    Public relations has become an increasingly popular topic in the nonprofit community, and the demand for developing piblic relations as a core competency has increased as well. Since many nonprofit organization have limited time and resources for developing fuull-scale public relations programs, …

    montana-tech Repository record

  4. Public relations in nonprofit organizations: A guide to establishing public relations programs in nonprofit settings

    Gale, Megan Kate

    Public relations has become an increasingly popular topic in the nonprofit community, and the demand for developing piblic relations as a core competency has increased as well. Since many nonprofit organization have limited time and resources for developing fuull-scale public relations programs, …

    montana Repository record

  5. Public Relations Practitioners Use of Social Media in Kuwait Organisations: Alternative Public Relations Model in Kuwait

    Alsulaimi, MaryamDe Montfort University2020

    … communicate with their various audiences. Public relations practitioners are among those that have been using digital media in order to achieve their communication goals. Focusing on social media, this research critically compares the use social media adopted by the public relations …

    de-montfort Repository record

  6. TOWARD A MODEL OF STRATEGIC MANAGEMENT OF PUBLIC RELATIONS: SCENARIO BUILDING FROM A PUBLIC RELATIONS PERSPECTIVE

    Sung, MinJung2004

    This dissertation explores how public relations can employ scenario building as part of strategic management. It examines the scenario-building process from a public relations' perspective and proposes a new model of scenario building. Scenario building is a strategic-planning technique that …

    maryland Repository record

  7. Corporate-Adaptation in International Public Relations

    Dumitrascu, Radu2008

    gmu

  8. Public relations 'tech'niques: vocational school recruitment

    Graeff, Rachel2020

    … The purpose of this study was to determine what public relations techniques vocational schools use and how they can improve on these techniques to increase enrollment. Six in-depth interviews were conducted with PR/marketing practitioners at vocational schools to find out what techniques and …

    rowan Repository record

  9. Planning public relations : prelude to programming

    Brune, Genevieve A.1969

    Thesis (M.U.P.)--Michigan State University. School of Urban Planning and Landscape Architecture, 1969

    msu Repository record

  10. Social Networking in Collegiate Public Relations

    Bracey, Leon2010

    A guide describing the importance of institutions of higher education implement social networking policies and procedures. The project includes a manual and marketing plan that will be implemented by the author of the project at his employer, Georgia Perimeter College.

    kennesaw Repository record

  11. Current Public Relations Status in China.

    Meng, Fang2007

    <p>This study is to explore the status of public relations in China. It examines if J. Grunig and Hunt's (1994) four models of public relations-press agentry, public information, two-way asymmetrical, and two-way symmetrical-are practiced by Chinese public relations practitioners and if there are …

    etsu Repository record

  12. Making public relations personal : an exploratory study of the implications of palanca and guanxi on international public relations

    Starr, Mary Patricia2018

    … the United States throughout the 20111 century, public relations now faces several changes and challenges as more American organizations venture onto the international landscape during the 21 st century. This study examined the evolution of public relations into an international practice, …

    u-pacific Repository record

  13. The role of work preferences in the disparity between females in public relations and females leading public relations

    Dotson, Tawny M.University of Missouri--Columbia2011

    This study examines the choices of Public Relations practitioners in an agency setting to analyze their preferences for work-life balance and the domestic division of labor. The in-depth interviews of 10 practitioners were used to add to the literature available on the use of Preference Theory to …

    missouri Repository record

  14. Mentoring Relationships Amongst Women in Public Relations

    Kahles, Kristen

    eiu Repository record

  15. Integrated Marketing Communications : The Public Relations Perspective

    Fiene, Scott A.Drake University1992

    … perspective, but little has been done from the public relations perspective. This research sought to determine the opinions public relations practitioners have about integrated marketing communications, and to find out if they integrate their public relations. In June, 1992, 533 surveys were …

    drake Repository record

  16. Communicating strategically: public relations and organisational legitimacy

    Schoenberger-Orgad, Michèle AnneThe University of Waikato2007

    … understanding of some of the critical debates in public relations theory and practice. It joins others in contributing to a shift from a functional systems-based public relations paradigm to one where public relations is transparently seen as playing a role in shaping democracy in a global …

    waikato-masters Repository record

  17. Toward A Public Relations Theory Of Integration

    Gaggin, Kelly Coolican

    … populations in the United States and abroad. Public relations and communications professionals are often focused on supporting goals that are directly tied to the organization which are also strongly tied to revenue seeking through increasing awareness of mission and need for financial …

    syracuse-diss Repository record

  18. Toward a Public Relations Theory of Integration

    Gaggin, Kelly Coolican

    … populations in the United States and abroad. Public relations and communications professionals are often focused on supporting goals that are directly tied to the organization which are also strongly tied to revenue seeking through increasing awareness of mission and need for financial …

    syracuse-diss Repository record

  19. Public relations ethics: a cross-cultural analysis

    Lieber, Paul StuartMass Communication2022

    … of the ethical decision-making patterns of public relations practitioners. The DIT is an instrument based on Kohlberg’s (1969) moral development theory, the TARES test composed of 14 self-enforced, ethical consideration statements derived from the research of Baker and Martinson (2001). …

    lsu-thes Repository record

  20. The Status of Public Relations in Russia.

    Ragozina, Inga Lvovna2007

    <p>This study explores the status of public relations in the fledgling democratic Russian Federation. The purpose was to determine: whether public relations practitioners in Russia practice Grunig and Hunt's (1984) press agentry, public information, two-way asymmetrical, and two-way symmetrical …

    etsu Repository record

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