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Showing 1 to 1 of 1 for “"public health campaigns (PHCs)"”.
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Implicit and explicit attitudes: an examination of the efficacy of anti-sugar public health campaigns
… efforts, in the form of an anti-sugar public health campaign (PHC), influence consumer attitudes toward SSBs. In this context, one's self-reported attitude (ie, conscious, explicit attitude) may not accurately reflect one's ‘true' attitude (ie, subconscious, implicit attitude). …