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Showing 1 to 2 of 2 for “"promotional support"”.
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Apparel retail buyers' attitude and acceptance behavior toward manufacturer's promotional support: effects of retail organization's orientation, size, and degree of centralization
Manufacturer's promotional support is an important factor in buyers' selection of their suppliers. Research into retail customers' needs examined apparel retail buyers' attitude and acceptance behavior toward manufacturer's promotional support, and the effects of retail organization's …
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An analysis of brand naming practices implemented by oriented strandboardwaferboard manufacturers
… retailer dissatisfaction focused on the lack of promotional support and dimensional instability. A number of retailers contended that branding assisted in promoting the sale of their products and also improved the consistency of panel quality. However, both retailers and producers suggested that …