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Showing 1 to 2 of 2 for “"promotional discourse"”.
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Microcelebrity Practices: A Cross-Platform Study Through a Richness Framework
… mass media and take control over their promotional discourse through the practice of microcelebrity.</p> <p>The theory of microcelebrity explains how people turn their public persona into media content with the goal of gaining and maintaining audiences who are regarded as an aggregated …