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Showing 1 to 1 of 1 for “"product rejuvenation"”.
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Utilizing a Product Rejuvenation Framework to Investigate University Aviation Association Members' Perceptions of the Cessna 172 as a Single Engine Trainer
<p>The purpose of this research was to utilize a product rejuvenation framework to investigate if sufficient market demand exists for Cessna in relaunching the 172 in the collegiate trainer market. The Collegiate Aviation Guide, a publication of the University Aviation Association listing UAA …