Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 27 for “"product placement"”.
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Product placement e libertà di espressione
… the search is the advertising phenomenon of the "product placement", with reference to that it has been investigated legality’s limits, as well as the relationship with the constitutionally protected liberty of expression. Particularly, it has been analyzed, in first place, the problem of the …
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Manufacturing realisms : product placement in the Hollywood film
… of filmic portrayals of the trademarked product as a signifier of real ownerships and meanings of commodities, this paper is concerned with the conjunction of aesthetic and economic issues of the Product Placement industry in the Hollywood film. It analyzes Product Placement as the …
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Intelligent product placement strategies for Amazon.com's worldwide fulfillment centers
… decisions on the cost to pick and replenish products downstream.
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The Advertisements You Cannot Skip: Consumer Perceptions of Product Placement
This research examines the effect product placement has on consumer perceptions. The understanding of how product placement in media can change the way people view both the products and the media itself has been a primary focus in the marketing field. The starting point for my research is based on …
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Age differences in the underlying mechanisms of product placement influence
… new platforms for commercial messages. These products not only increase the number of ways in which advertisers can use to target us, but also change the way we interact with the media. We increasingly use these devices on the go, even attending to multiple screens at the same time. These …
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Recall and Recognition of Brand-Modified Product Placement in Movies
<p>In recent years, the product placement industry has seen a significant boom. The growth of product placement continues as media seeks funding and branded products vie for increased audience attention. Because of the increased product placement, there are many studies that examine the attitudes …
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THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS
Product placements are gaining more importance in corporate marketing communication budgets and marketers need to understand the effectiveness of these placements to justify investments into them. Three studies were conducted to study the effectiveness of product placements in movies. Essay one …
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Essays on Product Placement: An Analysis of Key Executional and Individual Level Factors that Influence the Effectiveness of Product Placements.
"Product Placement" or "Brand Placement" is the paid inclusion of branded products or brand identifiers, through audio and/or visual means, within entertainment media. This dissertation is a collection of three essays that investigate factors affecting the effectiveness of product placements. The …
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"I think I just saw another version of it": An investigation of product placement - Ad congruity and exposure timing on product recognition and attitude
… whether adding peripheral webpage ad for a product that is placed in an online sitcom affects audiences’ recognition of and attitude toward the product. Because the ad and placement may serve as primes for each other, effects of timing of the ad (relative to the appearance of the product) …
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Advertising in computer games
… and industry knowledge on advertising and product placement in computer game environments. The medium's characteristics are compared to other channels' in terms of their attractiveness to marketers, and the business environment is analyzed to offer recommendations on the relative advantages …
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Überweiss: Moving fictional brands into the real world
… for marketing purposes is generally called product placement or brand placement. Recently, scholars have been wading into a related field called reverse product placement. That is essentially taking brands created in fiction and making them real for commercial purposes. A handful of …
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The peculiar problems of the gaming industry : customer retention in MMOPRGs
… three intertwined and connected reasons 1. Wrong product placement 2. Only acquisition marketing 3. Not enough knowledge about the customers A survey showed that players stop playing because MMORPGs stop being fun and start getting boring from a certain point on. Gamers who took part in the survey …
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Branded entertainment in emotional scenes: excitation transfer or direct affect transfer?
… brands (e.g., celebrity, length of time, type of placement, plot connection, type of show/movie); however, to date, the emotional level of the scenes is not one of them. Similarly, academics have investigated memory and persuasion effects related to branded entertainment yet none have explored how …
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Social Contextual Influences on Consumer Behavior: The Impact of Group Composition and Coviewing Context on Recall of and Attitude toward Placed Brands
… social context influences behavior, research on product placement is yet to incorporate such effects. This is a very significant research gap since product placements are often consumed as part of a shared viewing experience. To address this gap, this dissertation examines social contextual …
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Improvement model to reduce picking errors and increase service level through organizational and logistical control tools in a pharmaceutical firm
… indicators (KPIs) revealed inefficiencies in product placement, traceability, and process standardization. The proposed model integrates 5S methodology, slotting optimization, batch traceability, and KPI-based monitoring. Functional validation was conducted through process simulation. The …
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The management of transmedia production in an era of media and digital convergence
… in sectors of the entertainment industry, the production of transmedia experiences is becoming more commonplace with the coordination of film, home video, gaming, merchandising, and the creation of new media. This thesis analyzes the management needs of transmedia campaigns in the current and …
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As the world turns in a convergence culture
… and advertisers alike. CBS/Procter and Gamble Productions/TeleVest's As the World Turns will serve as a case study for these changes. This project examines how the existing fan base plays an active role in gaining and maintaining new fans by researching historical and contemporary examples of …
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Evaluating survey on the usage of social media in the Icelandic horse industry
… to evaluate a target audience and mea- ningful product placement on social media in connection with information, products, and service offerings, as well as Icelandic horses for sale. Future research could focus on further deepening the understanding of usage patterns in order to create a …
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Áhrif vöruinnsetninga í tónlist, á kauphegðun, vörumerkjavirði, vörumerkjaþekkingu og samfélagsábyrgð fyrirtækja
… að skilgreina hugtakið vöruinnsetning (e. product placement) og samtengingu hennar við tónlist, markaðsfræði og neytendur. Kafað verður í hugtök innan markaðsfræði ásamt því að skoða hvernig neytendur hegða sér í neysluferlinu og hvort þeir hafi tilhneigingu til að bregðast við þeim …
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