Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"product experience"”.
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A study of the consumer decision process for hospitality services
… industry is very diverse, the hotel short break product was selected as the locus for the study. At the outset, a hypothetical model of the consumer decision process was constructed, drawing on the characteristics of hospitality services and the differing perspectives of the consumer and the …
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Miss Ü : KiKi & BoBo : a design for sharing moods in long-distance relationships
… presents "Miss Ü: KiKi & BoBo," a prototype product to help couples in a long-distance relationship stay connected in a warm, tangible way. Nowadays, it is not uncommon for us to work or study all over the globe. With the distance and time difference, it is important for couples to keep the …
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Design for Narrative Experience in Product Interactions
… asks if and how design can enhance the user’s experience of interacting with everyday physical domestic objects through the application of narrative storytelling devices derived from film. The concepts of tellability and narrativity are used to explore the way people interpret interactions with …
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Extracting product development intelligence from web reviews
Product development managers are constantly challenged to learn what the consumer product experience really is, and to learn specifically how the product is performing in the field. Traditionally, they have utilized methods such as prototype testing, customer quality monitoring instruments, field …
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Ästhetisches Verständnis und ästhetische Wertschätzung von Automobildesign : eine Frage der Expertise
Automobildesigner haben als Gestaltungsexperten die Aufgabe, die Identität und damit die Werte einer Marke in Formen zu übersetzen, welche eine Vielzahl von Kunden ansprechen (Giannini & Monti, 2003; Karjalainen, 2002). Für diesen Übersetzungsprozess ist es zielführend, ästhetische …
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Three Essays on the Marketing of Innovations
Really new products frequently receive great academic, managerial and public attention, because they have the potential to change everybody’s lives. Our economic system fundamentally relies on creative destruction, i.e. the constant process by which innovations challenge established products. This …
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Online Auction Markets
… typical $22 retail price of</p><p>the software products advertised on the considered search engine,</p><p>this figure implies a conversion rate (sales per click) of about</p><p>1.2%, well within common estimates of 1-2% (gamedaily.com). With</p><p>respect to consumers, I find that frequent …