Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 26 for “"product evaluations"”.
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Pricing And Assortment Problems Under Correlated Product Evaluations
In many retail settings, demand for a certain product is determined not only by its own attributes but also by the attributes of other products, creating interactions among the demands for different products. This thesis focuses on settings where a retailer offers heterogeneous products that can be …
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The impact of discounts on subjective product evaluations
… various forms of discounts on buyers' subjective evaluations of products. The role that price plays in product evaluations was examined from both the economic and behavioral perspectives, and a conceptualization derived from these two perspectives was reviewed. This original price-perceived …
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Effects of Image Temperature and Types of Messages on Advertisement and Product evaluations
… of images and messages in advertisement and product evaluations. The study categorized advertisements into two parts: images (warm and cold imagery) and messages (abstract and concrete messaging). It is expected that an advertisement with warm images and concrete messages, cold images and …
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Category-based, piecemeal, and contrast processes underlying product evaluations: Their determinants and consequences
… when consumers make an evaluative judgment of a product, they sometimes categorize the product and make their judgment on the basis of the likability of the category (category-based processes); other times they integrate the likability of the individual attributes of the product to reach a …
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The Effects of Certification Cobrand and Price on Consumers' Product Evaluations and Purchase Intentions
… often use a certification brand on their products claimed as ""Certified"" from a credible third party to highlight the unobservable quality and important attributes of the products. Drawing on signaling theory, certification cobrand strategy is the presence of a certification brand from a …
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Negativity and Positivity Biases in Product Evaluations: The Impact of Consumer Goals and Prior Attitudes
… goals and their prior attitudes influence product evaluations. Contributions, limitations, and directions for future research are discussed.
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The influence of affect on product evaluations and search behavior: an integration of affect and the economics of information
… relationships between affective responses and product evaluations. Specifically, the economic theory of information was extended to include "affective information" and a model was developed that hypothesized that affective responses to affective information would influence subsequent product …
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The moderating effects of product-related and market-related knowledge on consumers' utilization of product information in pre- and post-trial product evaluations. (Volumes I and II)
… information utilization when evaluating products: What types of product information were utilized in pre- and post-trial product evaluations by consumers of different knowledge levels, and why these types of information were utilized.
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Why go green? To save this planet, or to advocate your ego?
… can be induced 2) more favorable sustainable product evaluations and persuasion are likely to occur when people’s self-regulatory orientations and their construal level of benefits fit with one another 3) the effect of self-regulatory goal depend on construal level of benefits 4) involvement …
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Foreign branding and its effects on product perceptions and attitudes : a reassessment
… ascertaining whether country of origin affects product evaluations. The majority of studies indicate that COO does indeed affect the way consumers perceive and evaluate products. One of the recent contributions to research in this area is the study conducted by Leclerc, Schmitt and Dubé (1994) …
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An Examination of Consumers' Selective Word-of-Mouth Communication Process and its Consequences
… consumers often selectively communicate their product knowledge with one another in order to achieve different interpersonal goals or to meet situational demands; as a consequence of this selective message construction process, the communicators' recollections of the product knowledge tend to …
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Impact of Incidental Aesthetics on Consumer Evaluations
… One is in the aesthetic properties of product context that is not directly related to its functional performance. And second is in the aesthetic attributes found in unexpected sources defined as ordinary objects, places, and people. Drawing on theories from aesthetics, psychology, and …
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Two essays on product positioning and social media
This dissertation consists of two essays on product positioning and social media. In chapter 1, I study how firms should compete with existing products by enhancing product attributes that are important to consumers. I propose that firms can either improve upon one important attribute significantly …
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The metacognitive cue of fluency on taste perception
… affects a broad range of judgments such as product evaluations. For example, an increase in fluency through repeated exposure to product packages enhances attitude toward the brand (Janiszewski 1993). This thesis examined the effect of fluency on taste perception and demonstrated where the …
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Development of sensor based evaluation methodologies for developing world products
… available to them when considering a certain product family, such as a smartphone. The plethora of options is in large part a result of the degree to which the supply chains have advanced in the developed world. Organizations such as Consumer Reports have distilled information about the …
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CITE Suitability : an exploration of product evaluation methodologies for developing world technologies
There are a multitude of technological products that have been developed to improve the lives of bottom of pyramid consumers in the developing world. Unfortunately, many of these products fail to have the desired impact and there is a serious gap in knowledge of what works and what does not work. …
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Medical equipment planning and construction of a interventional neuroradiology suite
… appropriate vendors based on market share and product evaluations, preparing bid specifications and analyzing vendor responses. Finally, the clinical engineer is responsible for scheduling equipment delivery and installation and training for all the clinicians and support staff as well as …
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An Evaluation of the Implementation of the English Language Nigeria Certificate in Education Curriculum: A Case Study of Three Colleges of Education
… (Idoko, 2010). The Context, Input, Process and Product (CIPP) Evaluation model is used as a theoretical framework in the study. The research questions were: What is the context of the English language programme of the Nigeria Certificate in Education? How does the implementation of the …
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The Competitive Front-of-Package Labeling of Consumer Packaged Goods: Cutting Through The Clutter
<p>At no point in U.S. history have food product packages displayed so many symbols and statements regarding nutrition and health benefits (Nestle 2010). However, despite this explosion of front-of-package (FOP) health communications, obesity and health-related problems of U.S. consumers continue …
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Character-marked Furniture: Perceptions, Critical Issues, and Barriers to Acceptance Among Manufacturers and Retailers
… have implemented such changes in their products. Personal interviews were conducted with product development personnel to develop case studies for large furniture manufacturers. The case studies centered on the companies' experiences with character-marked furniture. A follow-up mail …
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