Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"priming theory"”.
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Come a Little Closer: Examining Spillover Priming Effects from a Network Perspective
Priming theory has been well researched within the field of media studies. Since the late 1980s, priming theory has been used to explain a host of media effects related phenomena. Although priming is one of the most robust theories in media studies, scant research has been paid to …
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Making Memories in 140 Characters or Less: Testing the Effectiveness of CSR Messages Disseminated by Major League Baseball Teams via Twitter on Recognition and Recall
… Twitter by professional baseball teams. Using priming theory and Lang's (2000) Limited Capacity Model for Mediated Message Processing, this study tested the effects of priming and message sequencing on a persons' ability to recognize and recall these CSR messages. While no statistically …
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Perceptions of homelessness : an exploratory study on the mediated inference process
… within social-psychology (attribution and priming theory) and communication (agenda setting and framing effects) was consummated in a hypothesized mediated inference process: conceptualized as a cognitive continuum where the issue of homelessness first enters the cognition of the social …
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CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs
This study examined the perceptions of celebrity CEOs potentially transitioning to political candidates. Using Carly Fiorina's campaign for Senator of California, this study identified how young voters perceive celebrity CEOs as politicians, their identification of celebrity CEOs, and the …
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The relationship between skill learning and repetition priming
Theory, data, and modeling results are assembled in order to explore the degree to which two of forms of implicit memory, skill learning and repetition priming, can be understood as facets of a single memory mechanism. In Chapter One, the phenomena of priming and skill learning are first …
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Priming, social norms, and eating behavior: An investigation of the impact of food advertisements and norms on consumption
… the theories of normative social behavior and priming to better understand how food advertisements and social norms affect the eating behavior of children. Past studies have shown that children increase their consumption of food after seeing advertisements for unhealthy foods compared to …