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Showing 1 to 1 of 1 for “"pricing champions"”.
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Pricing Capabilities and Firm Performance: A Socio-Technical Framework for the Adoption of Pricing as a Transformational Innovation
Pricing remains a neglected field not only in scholarly publication but also in the field of practice. Despite practitioners’ and consultants’ literature describing the strong potential positive effect of pricing on the firm profits, a vast majority of firms do not embrace pricing as a full-fledged …