Global ETD Search
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Showing 1 to 2 of 2 for “"pricing capabilities"”.
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Pricing Capabilities and Firm Performance: A Socio-Technical Framework for the Adoption of Pricing as a Transformational Innovation
Pricing remains a neglected field not only in scholarly publication but also in the field of practice. Despite practitioners’ and consultants’ literature describing the strong potential positive effect of pricing on the firm profits, a vast majority of firms do not embrace pricing as a full-fledged …
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Airline Dynamic Offer Creation Using A Markov Chain Choice Model
… have become accustomed to real-time dynamic pricing and offer recommendations in retailing and e-commerce. Airline pricing and revenue management is falling behind with its one-size-fits-all approach, where all customers are offered the same static offers and prices. The airline industry …