Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 46 for “"price sensitivity"”.
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Leveraging the service marketing mix to reduce price sensitivity in product-centric B2B firms across Europe
Esta dissertação de mestrado explora a utilização da lógica do marketing de serviços para reduzir a sensibilidade ao preço entre as Pequenas e Médias Empresas (PMEs) multiculturais na Europa, da indústria de construção pré-fabricada, tanto em clientes como em fornecedores. A dissertação apresenta …
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The price sensitivity of industrial buyers to softwood lumber product and service quality: an investigation of the U.S. wood treating industry
… make between quality enhancing attributes and price. Five intrinsic lumber attributes and five service attributes were chosen for inclusion in the study based on Hansen (1994) and personal interviews with treaters. Price was represented in the study relative to the current market price. Data …
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Exploring the informational requirements of optimal pricing decisions in theory and practice; a case study of the automotive industry
… approaches to determining profitoptimised prices in order to maximise a company’s profit.<br/><br/>In literature, several methods to measure willingness to pay have been proposed. However, there is still little knowledge about their reliability in practice and from theory today none of the …
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The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt
… African BoP market using socio-economic status, price sensitivity and sales promotion as mediating variables. Data was collected from 289 South African BoP consumers residing in Soweto. The study tested six hypotheses using PLS- SEM. Data was analysed using SmartPLS software. The results show …
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Understanding consumer demand in customised pricing environments
Estimation of price sensitivity from real world data is typically complicated by a dependence between price and demand, or endogeneity of price, since prices are regularly varied in anticipation of changes to demand. This problem is particularly severe in customised pricing environments, where …
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If You Build a Plan, Will They Join? Examining Small Business Employer Attitudes Towards Association Health Plans (H.R. 525, S. 1955)
… the need for further research, such as a price sensitivity analysis to have a better understanding of firm and employee reactions to costs, a key concern for all firms in the current study.
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Temporal changes in marketing mix effectiveness
… data. To estimate temporal changes in market price sensitivity, advertising effectiveness, and distribution effectiveness, a structural time series modeling methodology is used, and numerical optimization procedures are used to perform maximum likelihood estimation. The results show mixed …
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Essays in Power System Economics
… the effects of forward contracting on power prices in wholesale electricity markets. In contrast to most of the previous literature, we explicitly model power retailers, and introduce risk aversion. As expected, increasing the number of players have pro-competitive effects on the spot price …
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Exploration of Consumer Motivations and Buying Decisions in the Slow Fashion Industry in New Zealand: The Role of Sustainability Focus and Branding
… quality. Results also highlight barriers such as price sensitivity and scepticism towards branding claims. Results also highlight barriers such as price sensitivity—particularly among younger consumers with limited disposable income—and scepticism towards branding claims, especially when …
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Field experiments in retailing
… in retailing. The first essay compares the price sensitivity of private label and national brand products. A large-scale field experiment shows that private label demand is less price sensitive than national brand demand. The estimates from the experimental study are then compared with …
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The effects of competition on defense contractor pricing behavior
… area has indicated a potential for significant price reductions associated with competition. Pricing data for five dual source subsystems of the AIM-9M Sidewinder missile were examined. Key findings of the study include: • The introduction of a second source led to increased price reductions by …
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Prescriptive analytics in operations problems : a tree ensemble approach
… primarily concerned with accurately estimating price sensitivity for listed tickets. We propose a semi-parametric model for measuring heterogeneous treatment effects using the concept of orthogonalization in the classification setting, and derive a novel loss function which can be solved using a …
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Optimal Intertemporal Pricing Strategies for Firms Introducing New Products
… new product at a lower introductory price when the product is quite visible to other potential adopters when an individual adopts. Differences in price-sensitivity among consumers also impact the firm’s optimal strategy. Products for which the social relevance varies considerably or …
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Dynamic Pricing Strategy, Impacts of Fair Pricing Perception on Consumer Reaction
… The study also examines the moderating effect of price position, internal reference price, price sensitivity, industrial norm, brand image on the relationship between dynamic pricing and fair pricing perception. In frame of the research, 387 undergraduate students have been surveyed about their …
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Green consumer behaviour on green products among Generation Y in Malaysia and Nigeria : a cross-cultural comparative study
… value is stronger in Nigeria. Awareness and price sensitivity are not significant in both samples. Green culture and Attitude significant impact on green behaviour for both Generation Y in Malaysia and Nigeria and is stronger in Nigeria. Attitude mediates between perceived behavioural …
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Behaviorally-Informed Discrete Choice Models in Operations Management
… always increases purchase likelihood, that price sensitivity is homogeneous across different customer segments, and that each consumer purchases only a single product. I address these limitations through three studies, each capturing a distinct behavioral dimension that shapes customer …
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Price of anarchy in a Bertrand oligopoly market
The price of anarchy quantifies the inefficiency that occurs in the total system objective in the user optimization as compared to the system optimization setting. It is well known that this inefficiency occurs due to lack of coordination among the competitors in the system. In this thesis, we …
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Bidding, playing, or competing? : rational and irrational determinants in Internet auctioning
… of bidders with main focuses on starting prices, price comparison, competition, and auction formats. Two surveys and two field studies were conducted to collect statistics in real auctions and subjective opinions from real auction participants. One field experiment was performed on a real …
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The effect of mobile marketing on the purchase of staple products: a case of bottom of the pyramid consumers in Khayelitsha
… relationship between social influence and trust, price sensitivity and purchase intention, service quality and trust and lastly, between service quality and satisfaction. The relationship between trust and purchase intention and the relationship between satisfaction and purchase intention are not …
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Essays in financial economics
… DLTs do not seem to read information embedded in prices before unscheduled announcements. I further investigate the behavior of market makers and find that they act appropriately by increasing price sensitivity before all announcements. This implies that market makers extract timing information …
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