Global ETD Search
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Showing 1 to 3 of 3 for “"price perception"”.
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Three Essays on Price Framing and Price Perceptions
… frames that influence how consumers perceive prices and how that in turn affects their product evaluations and consumption decisions. This research consists of three essays and attempts to further the understanding of contextual factors that affect how consumers perceive prices (essay 1) and …
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The effects of learning intentions and choice task orientations on buyers' knowledge of price: an experimental investigation
… the process by which buyers encode and store price information in their memories and how the information is retrieved when such a need arises. Using theories in human learning and memory, it has been argued that buyers’ learning of price information is primarily influenced by their learning …