Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"price consciousness"”.
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To buy or not to buy? : how price-conscious store brand users respond to upward sub-branding
… store brand sub-branding or on the formation of price-conscious consumers’ proneness towards the store brand. No study has addressed the issues of price-consciousness and store brand sub-branding together. My study investigated how evaluation of the store brand sub-branding varies when consumers …
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Shopping Orientations, Retail Attributes and Retail Format Choice Among Generation Y Apparel Shoppers
… The research links shopping orientations (e.g., price consciousness, brand/fashion consciousness, brand loyalty) and important retail attributes (e.g., sales staff, atmosphere, service, pricing, product selection, location) to retail format choice within eleven distinct retail formats (upscale …
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A Comparison of Consumers' Store Patronage Between South Korea and the United States: Suggestions for the Marketing Strategy of the South Korean Discount Stores
… financial crisis. Because of the increase of price consciousness, discount stores have become the stores most attractive to South Korean consumers. The purpose of this study was to (a) compare the differences between South Korean and the U.S. consumers in demographics, shopping orientation, …
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An investigation of the components that influence the purchase decision of Congolese millennials in the Democratic Republic of Congo informal clothing market
… quality, clothing interest, peers' opinions, price consciousness and the need for uniqueness. The model was investigated through a qualitative case study analysis. The data was collected through face-to-face interviews and the thematic analysis was conducted and interpreted manually. The …