Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"previous purchases"”.
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Consumers' Behavioral Intentions Regarding Online Shopping
… norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, …
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Field experiments in retailing
… featuring products similar to a customer's previous purchases generate higher response rates, but also have the potential to affect customer search behavior. A closely matched offer may encourage a customer to start the search process, leading to increased search activity. Alternatively, …
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Essays on digital economy
… history, the memory of sellers and prices from previous purchases accounts for a large portion of the price improvements, whereas an increasing price sensitivity plays a larger role in explaining the price advantage later on. The second chapter investigates whether the new form of quality …