Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 11 of 11 for “"political advertising"”.
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Audience frames elicited by televised political advertising
… to examine the audience frames elicited by political advertising. Eighteen participants between the ages of 25-60 were interviewed and asked questions about their individual responses to political advertising. Overall, this study found that five common frames were elicited: political …
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An overview of local, state, and federal regulations imposed upon political advertising
… State and Federal Regulations Imposed Upon Political Advertising discusses the 1991 policy revisions enacted by the Federal Communications Commission that effect political advertising. In addition, considerable attention is devoted to how the judicial system has treated cases dealing with a …
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Political advertising in presidential elections and law making in the U.S. Congress
This thesis contains two research areas including political advertising in presidential elections and legislating in the Congress. In the first chapter, we focus on political advertising, and the following two chapters investigate legislating output and success, as well as one special kind of …
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The Effect of Political Advertising on Perceived Bias and Credibility of Online News Stories
… study was an investigation of the effect of political advertising on readers’ perceived bias and credibility of an online news article based on participants’ political leanings. Media priming and the hostile media effect were the theoretical underpinnings. Participants were asked to read an …
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A Comparative Content Analysis of Televised Political Advertising in the United States and Canada in 2004 and 2008.
<p>Analyzing 195 televised political ads from the United States and Canada in 2004 and 2008, this research studies the use of issue and image ads and the attack, acclaim, and contrast function of ads in presidential and federal elections. Results indicate that there is no statistical difference in …
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Memory for Positive, Negative, and Comparison Ads: Studying Semantic Associations Between Candidates and Issues Using EEG
Political advertisements are a ubiquitous force during political campaigns. The 30-second TV spot is a particularly prominent form of political advertising, securing the bulk of advertising expenditures. Although political TV ads arouse contempt and condemnation from politicians, the media, and …
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Applying the inoculation message strategy to the 1990 Illinois gubernatorial race
… of attention has focused on negative televised political commercials. Negative televised political commercials are commercials which attack or criticize opponents and often only towards the end remind the voter of the alternative candidate. The goal of negative ads is to affect voters on both a …
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Rethinking media systems: insights from a case study of paid news in India
… paid news, of which the most egregious form is political advertising masquerading as news at election time. The case study draws upon a thematic analysis of rich empirical data from 47 in-depth semi-structured interviews conducted with top journalists, editors, owners, policy makers and heads of …
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Playing the Christ Card: Courting Christians through Religious Appeals in Political Campaigns
… the consequences of religious communication in political campaigns. The current study fills this void through an empirical exploration of the effects of religious campaign appeals on prospective voters. Specifically, this interdisciplinary investigation develops a theoretical framework and …
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POLITICAL COMMUNICATION IN GERMANY AND POLAND
Diese Studie vergleicht die politische Kommunikation in Deutschland und Polen. Der Forschungsüberblick macht deutlich, dass international vergleichende Analysen, die etablierte Demokratien und Transformationsländer umfassen, relativ selten durchgeführt werden. Dabei gibt es keine Untersuchungen, …