Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 20 for “"place branding"”.
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Place branding in a globalizing Middle East: new cities in Saudi Arabia
The study explores the development and branding of a new city in Saudi Arabia. As place branding theory is geared towards existing places, it does not take into account newly developed cities. Here place branding takes on a new significance. How do we develop a brand for a city that does not yet …
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Brooklyn of Korea: Place branding as a process in production of space
In planning and development practices, branding is often used as a promotional tool to attract investments and tourists, and thought of as a mechanism to portray a selected image of a place. In this thesis, I argue that the branding process can be one of the driving forces of neighborhood change …
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It's In Minnesota's Nature: An Exploration Into Building Social Capital Through Place Branding
<p>Place branding is a growing practice in communities worldwide. While much academic research has been conducted on the subject, the majority is directed toward the study of tourist perceptions. Research on those living in a branded community is limited. Therefore, this study seeks to explore how …
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Cultural intermediaries and place branding: a framework for understanding their impact and influence
… explores the work of promotional actors in place branding. Drawing upon the theoretical lens of Bourdieu’s (1984) notion of cultural intermediaries, this paper applies a social constructionist approach to the analysis of the characteristics and work of those professionals working in place …
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Food, art, books : a case study of the cultural politics of rural place branding
… thesis examines the development of <i>rural</i> place brands in three towns in Scotland. Engaging with the literatures on place branding and entrepreneurial governance, and the theoretical work of Pierre Bourdieu, this thesis critically examines how and why the place brands in a rural context …
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The Role of Sustainability in Enhancing Place Performance Through an Identity-Based Approach to Place Branding
… growth is an important goal in today’s marketplace. This concern for a sustainable future incentivises marketing based around sustainability. The food and beverage industry had its fair share of criticism as its production uses more natural resources than most industries. One industry that has …
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Exploring City Brand Engagement: Uncovering the Values of Engaged Stakeholders in Budapest
… conscious and socially responsible. • Place Branding Reimagined: Place branding, once driven by marketing strategies, faces ethical and identity-related criticisms. The research seeks to redefine this practice with a more inclusive and sustainable approach, respecting the cultural and …
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Exploring Stakeholder Participation and Representations in Region Branding: The Case of Northamptonshire, UK
… in the largest cities. Stakeholder-led place branding strategies have been known to create a distinctive identity and narrative about a place or location to garner recognition. However, few models and recommendations have been developed for adoption in resource-constrained regions. Given …
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Too close or not enough? The refinement of the Citizen Satisfaction Index (CSI) in place brands: a comparison of the significance of personal factors between Kuwait City and London
… new instrumentation for the diagnostic phase of place brand development at the residential level. This helps to fill a gap in empirical knowledge by addressing a missing factor from the existing Citizen Satisfaction Index (CSI), which measures the effectiveness and sustainability of place …
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Examining the social responsibility image of countries: dimensions, limits and consequences
… skilled resources. The research is rooted in place branding, corporate social responsibility, international marketing and skilled migration studies. Although much has been written about these topics, little has been said about the possibility and benefits of applying a social responsibility …
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Developing a Framework for Urban DNA Analysis
… DNA in a way that captures both structural and place-based drivers of urban transformation. To do so, the research is structured around four key objectives: (1) to review the existing literature on urban DNA and its connections with urban identity, place-branding, and evolution to identify …
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Πολιτισμός - Επωνυμία - Μάρκετινγκ: Δήμος Λευκάδας
… πεδίο εφαρμογής πρακτικών δημιουργίας επωνυμίας (branding) ενός τόπου (place branding), μάρκετινγκ και πολιτιστικού μάρκετινγκ. Στα πρώτα κεφάλαια πραγματοποιείται μια θεωρητική ανάλυση των παραπάνω εννοιών με τη βοήθεια της βιβλιογραφίας. Στη συνέχεια καταγράφεται η μελέτη περίπτωσης για το νησί …
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La presencia de España Global en las redes sociales: Aproximación al análisis de los vídeos promocionales y a la participación ciudadana en facebook, youtube y twitter.
… del estudio está centrado en la marca país o place branding España Global, sus videos promocionales en la Redes Sociales Facebook, YouTube, Twitter y a la participación ciudadana. Se ha elegido esta marca porque es el reflejo de España a nivel nacional e internacional, además de que supone una …
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Der Markenwert touristischer Destinationen und seine Implikationen für das Destinationsmanagement aus tourismusgeographischer Perspektive. Herleitung und Überprüfung eines empirischen Messinstruments am Beispiel des UNESCO Weltkulturerbe Bamberg.
… möglichst effektiven Destinationsmarketing (Place Branding) und damit der Steuerung einer positiven Entwicklung des Markenwertes ihrer Destination. Ziel der vorliegenden Arbeit war es, ein modulares Messinstrument zur Bestimmung des Markenwertes eines touristischen Zielgebietes zu entwickeln. …
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Reputationskommunikation von Ländern : Instrumente und Erfolgsfaktoren - Theoretische Ansätze und Untersuchung der Kommunikationspraxis am Fallbeispiel Schweiz
… Village Begriffe wie Public Diplomacy, Nation Branding, Country Branding oder Place Branding, deren gemeinsamer Nenner zunächst die nach außen gerichtete Kommunikation ist. Aber schon die Frage nach Absender und Adressat, nach Akteur und Rezipient, Botschaften und Zielgruppen verweist auf die …
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Satisfação de residentes com o lugar de residência numa perspectiva de marketing de lugares
Place marketing is a support tool to help people react to changes in the external Market; it involves benefit issues for society, as well as the formulation of differentiated competitive strategies. Despite the relevance of the residents for the development of a place, it is still exiguous the …
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UKRAINE'S WARTIME NATION BRANDING: RELATIONSHIP MANAGEMENT THEORY IN CONTEXT
Nation branding is a strategic and transformative process designed to enhance a nation’s international reputation through relationship management, a public-centric philosophy, decentralized collaboration, and interdisciplinary engagement with diverse strategic publics. Nation branding is inherently …
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Producing Authenticity: The Process, Politics and Impacts of Cultural Preservation in Washington, DC
… that bolstered the marketable "Black Broadway" place brand were supported at each scale rather than opportunities to preserve the neighborhood's identity through the retention of long-term residents and interpretation of the breadth of the community's identity. As a result of culturally-framed …