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Showing 1 to 1 of 1 for “"physical quality and facilities"”.

  1. Creating Brand Equity in Myanmar Private Higher Education Sector

    The role of brand equity has recently captured the attention of scholars and practitioners to create competitive advantages for brands in the 21st century. Understanding the brand equity determinants and their relationship to customer satisfaction and brand loyalty can support the brand in …

    northampton Repository record for Creating Brand Equity in Myanmar Private Higher Education Sector (opens in a new tab)