Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"pharmaceutical advertising"”.
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The stories we sell: A narrative analysis of direct-to-consumer pharmaceutical advertising\r\n
… the issue of direct-to-consumer (DTC) television advertising for prescription drugs. First, it explores the terms and categories currently used to understand and debate this issue. Then, it draws from the traditions of history, hermeneutic philosophy, interpretive anthropology, visual studies, and …
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The Oral Contraceptive Pill: An Analysis Of The Portrayal Of The Pill On Pharmaceutical Websites
<p>Internet Direct-to-consumer pharmaceutical advertising (DTCPA) continues to be an important, popular and rising platform for pharmaceutical companies to market their products to consumers. The purpose of this study was to determine how traditional oral contraceptive pills (OCPs) are portrayed on …
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Pharmaceutical relationships : intersections of illness, fantasy, and capital in the age of direct-to-consumer marketing
… U.S. It explores the recent history of styles of pharmaceutical advertising that have come about in response to FDA regulations and ethical issues raised by patients and the press about how the pharmaceutical industry shapes drug research. Specifically this dissertation explores the role of …