Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 27 for “"persuasive messages"”.
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Social Cognitive Determinants of Face Support in Persuasive Messages
… be more likely to provide face support in their persuasive messages than less differentiated and abstract perceivers. Coding systems for assessing face support were developed and two studies found some support for this hypothesis. Construct differentiation is moderately related to measures of …
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Creating persuasive messages to promote abstinence from alcohol during pregnancy
… communication elements are most credible and persuasive for the target audience. This study conducted theory-based formative research to develop and test messages suitable for a mass media campaign targeting women who may consume low to moderate levels of alcohol during pregnancy. In alignment …
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Testimonials versus informational persuasive messages : the moderating effect of delivery mode and personal involvement
… compared to simple informational health messages presented through different modalities, and to the recipients with different levels of involvement. Results of the three independent experiments demonstrate that testimonials are more persuasive when presented through the audio mode rather …
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An Examination of the Effectiveness of Sanction Based Tax Compliance Persuasive Messages over Repeated Periods
… compliance literature has examined the use of persuasive messages that emphasize audit and sanctions as a way to increase compliance. This work has been done in single period experiments using either survey or field study methodologies. Results from the prior studies are mixed. The theory of …
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The Impact of Terminology in Persuasive Messaging: An Evaluation of the EQUIP Model, Vested Interest and Terminological Variations on Young Adult ENDS Prevention Efforts
… terminology may improve the effectiveness of persuasive messages, and to test the efficacy of a new model for the efficient and effective creation of persuasive messages, the EQUIP model. This model, created by Crano and colleagues (2019), combines key elements and findings from the past 80 …
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Exploring Visitors: Using the Theory of Planned Behavior to Understand Visitor Behavior and Improve the Efficacy of Visitor Information in Haleakalā National Park
… Further, this study examines the influence of persuasive messages on visitors' behavior at the pools. Persuasive message treatments emphasize either the dangers of exploring the Pools of 'Ohe'o or resource protection and visitor experience impacts of recreational use at the pools. Through …
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A Secure Behavior Modification Sensor System for Physical Activity Improvement
… This was meant to support the generation of persuasive messages built from the integration of a person's physiological and living pattern data in persuading physical activity behavior change associated with daily walking steps. This system was used by an elderly female in a three-month …
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Moral Matching: Strategic Messaging to Overcome Barriers to Persuasion
<p>Persuasive messages are often met with resistance. Message fatigue is a unique motivational state caused by excessive exposure to redundant messages, which leads to active and passive resistance towards persuasive messages. The consequences of active and passive resistance are particularly …
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The vision we share: Identification of Call of Duty's militaristic messages
… there is a lack of rhetorical analysis of the persuasive messages embedded within videogames. This thesis is a rhetorical analysis of Call of Duty: Modern Warfare using a Burkean analysis and a critical analysis to determine that Modern Warfare’s use of the first-person perspective to invite …
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The Anatomy of a Controlling Message and the Impact of Reactance on Attitude Certainty
… their own decisions, and when presented with a persuasive message, may perceive threat to their autonomy and react adversely to the message. Impersonal or mass disseminated messages, particularly those in pro-social or health related contexts, often must communicate in a manner that is direct …
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Proactive vs. Reactive Parental Mediation: The Influence of Mediation’s Timing at Reducing Violent TV’s Effect on Children’s Aggression-related Outcomes
… their motivation to resist counter-attitudinal persuasive messages. These results also suggest that reactive mediation can be effective for younger children at reducing the effects of violent TV.
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Playing for impact : the design of civic games for community engagement and social action
… how casual serious games can deliver short, persuasive messages that compel players to take direct action outside of the game. Participatory Chinatown (2010) shows how a locally networked online game can transform a face-to-face community meeting through the use of digital role-play. I ground …
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An analysis of the Aristotelian rhetorical appeals of ethos, logos, and pathos in selected musical plays of Rodgers and Hammerstein
… study because of the recognized social messages that they assert and the prominence of Rodgers and Hammerstein in the history of the genre. Oklahoma!, Carousel and South Pacific exemplify the modern book musical in which "the songs and dances are fully integrated into a well-made story …
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Individual Differences in the Pursuit and Securement of Multiple Objectives in Interpersonal Persuasive Interactions (Attitudes, Conversation)
Traditional investigations of persuasive communication have focussed primarily on the pursuit and securement of only an instrumental (persuasive) objective. But in interpersonal persuasive interactions, interactants may pursue multiple objectives in atttempts to secure multiple intentions …
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Recognition of the transgender self: an examination of the apologia of the 'pregnant man'
… This project classifies and analyzes Beatie's messages, specifically looking for ways Beatie creates agency, identification and blurs his sex/gender identity. In exploring Beatie's discourse, this dissertation assesses the following fundamental questions about his discourse: to what degree does …
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When and How Do Message Matching Interventions Work? Exploring Principles to Guide the Use of Message Matching Through a Systematic Review and Meta-analysis, and an Experimental Study
… systematic design and distribution of persuasive messages such that their features (e.g., themes emphasized) are maximally congruent with the characteristics (e.g., motives) of their audience. Despite its popularity, the effectiveness of the technique varies greatly, and there are few …
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The Influence of Images of Climate Change Causes, Consequences, and Solutions on the Relationships Between Pro-Environmental Motivation and Change in the Intentions to Engage in Pro-Environmental Behaviors: A Comparison of Motivational Frameworks
… understand how individuals react when exposed to persuasive messages. The goal of this program of research was to examine the influence of images of climate change causes, consequences, and solutions on the relationships between environmental motivation, psychological discomfort, discomfort …
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What's at stake in political messaging?
… moral appeals, character attacks, and targeted messages tailored for a particular demographic – yet such persuasion campaigns are often found to have only ‘minimal effects’. In this thesis, I investigate the current and potential impacts of campaigns’ messaging in shaping public opinion. Based …
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Consumer attitudes toward and preferences for local foods in Northern Ireland: Experimental and survey evidence
… and the possibility to nudge behaviour through persuasive communication in the context of local foods. Evidence is based on both survey and experimental data. It contains three main chapters. In Chapter 2, I critically review the literature and explore how local food systems have re-emerged in …
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