Global ETD Search
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Showing 1 to 2 of 2 for “"persuasive attack"”.
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Philip Morris Faces "the truth": A Rhetorical Analysis of the Persuasiveness of Two Teen-Targeted Anti-Smoking Advertising Campaigns
<p>This thesis examines the persuasiveness of anti-smoking television advertisements aimed at teens and produced by Philip Morris's Youth Smoking Prevention Program and the American Legacy Foundation's truth campaign. The advertisements are analyzed rhetorically using Kenneth Burke's dramatistic …
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A study of the rhetoric of the 2002 presidential election campaign in Zimbabwe
… first traces the origin of rhetoric, the art of persuasive communication, to ancient Greek and Roman traditions. Following Hanson (1997), the study treats Kenneth Burke's and Chaim Perelman's different rhetorical theories as complementary. The argument is that, although the two contemporary …