Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"personality congruence"”.
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Assessing Brand-Consumer Personality Congruence on Twitter: A Computational Textual Analysis Approach
… attracted to brands that align with their own personality traits (Escalas & Bettman, 2005; Johar et al., 2005; Landon, 1974). Brand personality has become an integral part of a brand’s social media presence. However, the few researchers who are exploring the role of personality in a brand's …
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The Attitudinal and Motivational Consequences of Personality Differences in Teams
… critical. This research examined the effects of personality congruence (i.e., (dis)similarity) on individual team members’ satisfaction with the team and autonomous motivation. The potential role of psychological need fulfillment as a mediator of the relation between personality congruence and …
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Single case study exploring the integrative model of person-organizational fit and retention among long-tenured H-E-B employees.
… retention. The model’s elements include values, personality, and work environment congruence, and attitude, which include job satisfaction and organizational commitment. The data collection included a questionnaire, a semi-structured interview, and a structured open-ended statement exercise that …
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What Makes Apple Consumers Brand Loyal? The Effects of Brand Personality, Reputation, and Brand Identity On Brand Loyalty
… following, by studying brand identity, brand personality, and reputation with the social identity theory as the conceptual background. The results found that through regression these variables have a significant positive effect on brand loyalty.</p>