Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 16 of 16 for “"personal selling"”.
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Pengaruh personal selling terhadap keputusan pembelian produk rumah: Survei pada PT. Citra Tama Adigraha Surabaya
… hasil produksinya, ia menggunakan sistem personal selling dengan cara mempresentasikan produknya didepan para calon konsumen. Personal selling adalah presentasi secara lisan dalam bentuk percakapan dengan satu atau lebih calon pembeli dengan maksud melakukan penjualan. Oleh karena itu, …
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Strategi membangun kesadaran merek pada konsumen: Studi pada koperasi BMT UGT Sidogiri
… merek pada konsumen dengan menggunakan strategi personal selling dan periklanan, personal selling merupakan senjata utama dalam membangun kesadaran merek pada konsumen, dengan Personal Selling Koperasi BMT UGT SIDOGIRI memberikan pemahaman kepada konsumen akan pentingnya bisnis secara syariah. …
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Challenges Facing Handicraft Businesses in Implementing Promotion Strategies for Their Products
… Oysterbay. The major findings showed that personal selling is the effective strategy and the other promotion strategies like newspapers, radio, billboards, television, magazine, public relations, email and internet use, personal selling and trade fairs are not commonly applicable. …
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Strategi komunikasi pemasaran produk KPR iB Muamalat dengan akad musyarakah: Studi pada PT. Bank Muamalat Indonesia Tbk Cabang Malang
… ini adalah strategi pemasaran (Periklanan, Personal Selling, Humas ,Penjualan Langsung, Promosi ) yang dikaitkan dengan akad musyarakah pada perbankan. Dalam memasarkan produk KPR iB Muamalat, Bank Muamalat Indonesia Cabang Malang menggunakan sarana public relation yaitu dengan bekerja sama …
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Digital Transformation in Sales: Managerial Cognition, Technology Adoption, and the Strategic Role of Innovativeness
… the digitalisation and digital transformation of personal selling and sales management from a multi-level strategic perspective. It conceptualises digitalisation and digital transformation as related but distinct forms of strategic change and investigates their links to managerial cognition, …
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Pengaruh bauran promosi terhadap keputusan memilih bimbingan belajar: Studi kasus di Lembaga Bimbingan Belajar Sony Sugema Collage Kecamatan Mojoagung, Kabupaten Jombang
… yang diteliti yaitu: periklanan (X1), penjualan personal (X2), promosi penjualan (X3), hubungan masyarakat (X4), pemasaran langsung (X5) dengan variabel dependen yaitu keputusan memilih bimbingan belajar SSC (Y) digunakan analisis regresi berganda dengan metode analisa uji t dan uji f. penelitian …
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Marketing Practices of Motorcycle Distributors in the United States
… distributors most often determined the selling price of motorcycles; (1) cost-plus technique cad (2) competitive market price technique.</p> <p>Discounts given by motorcycle distributors consisted of cash discounts, quantity discounts, seasonal discounts and trade discounts. These …
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Sales manager problem resolution styles:measure development and an examination of their salesperson-related consequences
Personal selling and sales management play a critical role in the short and long term success of the firm, and have thus received substantial academic interest since the 1970s. Sales research has examined the role of the sales manager in some depth, defining a number of key technical and …
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The selling situation as a mediator of the personality/sales performance relationship: an empirical investigation
This dissertation reports an investigation of the personality-sales performance relationship and the effect of long and short selling cycle situations as a moderator of this relationship. Research in the area of salesperson performance has failed to establish critical theoretical foundations for …
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Internet marketing communications : a content analysis of the web sites of graded South African Lodges
… public relations, direct marketing and personal selling). A number of specific online marketing communications techniques that could be employed in a tourism firm’s Web site were identified from an extensive literature review for each element of the marketing communications mix. The …
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Three essays on digital and non-digital transformations in business-to-business markets
… the introduction of digital sales channels into personal selling. Moreover, I uncover facilitating mechanisms that sales managers can employ to support salespeople in coping with digital sales channels. Finally, Essay 3 constitutes a deep dive into non-digital transformations. Based on …
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Strategi Integrated Marketing Communication (IMC) dalam membangun ekuitas merek Mobil Toyota Avanza: Studi pada PT. Astra Internasional, Tbk-AUTO 2000 Toyota Cabang Sukun Malang
… forms of marketing communication, among others: personal selling, publicity, advertising, sales promotion, sponsorship marketing and point of purchase communication as well as public relations. It can be concluded that IMC strategy of the company is able to build brand equity Toyota Avanza.
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Analisis strategi komunikasi pemasaran dalam menarik jumlah pengunjung: Studi pada Wisata Petik Buah PT. Kusuma Satria Dinasasri Wisatajaya Kota Batu
… edukatif dan one day gatering, serta penjualan personal dengan bekerjasama pada agen travelling. Kemudian pemasaran langsung dengan menggunakan sales cole, web resmi kusuma, facebook, dan jugatwittwer ENGLISH: Tourism is one sector that relied on the government to earn foreign currency. …
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Integruotos marketingo komunikacijos svarba įmonės sėkmei /
… communication (IMC) (such as advertising, personal selling, public relations, sales promotion, direct marketing). In order to safeguard the coherence, communication of the information obtained by the users, the detailed IMC plan of measures, strategy and the integration of all the …
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Trust in client-service provider relationships
… purchase behaviour and c) sales management and personal selling, it appears that trust has a strong impact and therefore is an important variable for building long-lasting relationships. Although there is an extensive source of literature available on appropriate response to trust and its …
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Recruitment Strategies Aiming to Attract Females into Undergraduate Engineering Programs: Examining Their Role and Use
By 2009, the percentage of women who graduated with general undergraduate degrees had increased to almost 58% of all students who completed 4-year degree programs (National Center for Education Statistics, 2009a). These percentages, however, have not been reflected in the enrollment rates of …