Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 13 of 13 for “"personal branding"”.
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Personal branding αθλητών και συμπεριφορές κοινού
… διερευνά τις αντιλήψεις του κοινού σχετικά με το personal branding των αθλητών και εμβαθύνει στον τρόπο με τον οποίο οι βασικές διαστάσεις του επηρεάζουν την στάση και την συμπεριφορά του φίλαθλου κοινού απέναντι τους. Γίνεται εκτεταμένη θεωρητική ανάλυση των διαστάσεων που θεωρήθηκαν κρίσιμες και …
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A Brand New Game: a Phenomenalogical Study of How Student-Athletes and Mentors are Managing Personal Branding
… guided and mentored to develop and manage their personal brands within their respective athletic departments. With the introduction of Name, Image, and Likeness (NIL) legislation across the United States, this has emerged as a pressing topic within collegiate amateur athletics for both …
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"Diseño de una guia estratègica de Branding y Marketing politico aplicado a la Alcaldia Municipal De Santa Ana"
El Personal Branding es un término mercadológico relativamente nuevo para muchos y es implementado en menor medida, aunque de forma consiente en el país. Dicho término es una de las vertientes del mercadeo tradicional, en la que haciendo uso de estrategias de construcción y gestión de marca …
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I Was Thinking Something In The Car, But Now I Forgot
… interactive advertisement, liability clause, personal branding, disposable fashion, instant gratification.</p>
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Experience Sharing on Social Networking Sites: A Glimpse into the Process, Benefits, and Drawbacks of Curated Experiences
… sharing of such experiences shapes their overall personal brand. Semi-structured interviews were conducted with 15 individuals within the Millennial and Generation Z cohorts who had travelled in the last two years. The interviews were analyzed using an interpretivist epistemological approach. …
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From military papa to cuddly grandpa : explaining Prabowo Subianto’s rebranding strategy in the 2024 Indonesian presidential election
… research analyzes Prabowo Subianto's political rebranding strategy from a stern and militaristic “Military Papa” figure, to a warm and friendly “Cuddly Grandpa” in the 2024 election. Using a qualitative approach, this research explores the political incentives that motivated Prabowo to undergo the …
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The Branding, Creation, and Promotion of a Solo Comedienne
… more cumbersome, and has this feat of female branding changed at all with the evolution of entertainment and social trends? With this graduate thesis, I wish to explore the comparative timeline between socio-economic history, feminism, and the growth of entertainment trends. Considering this …
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A grounded theory study exploring Indian travel Instagrammers' communication behaviors
… their IM goals shift from social recognition to personal branding and monetization, their communication styles, destination choices, and self-concept evolve accordingly. An empirical framework developed from the findings maps this transformation, identifying distinct types of Instagrammers, …
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Virgil Ortiz: American Indian Artist, Representational Trickster, and Identity Shapeshifter
… vernacular discourse. Ortiz’s marketing through branding and personal branding is analyzed to understand how Ortiz both subverts and complies with the dominant culture’s current entrenchment in commodity capitalism and in stale American Indian representations. The measure of representational …
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Graduating students' perception of professional social media platforms for professional networking and career development
… many students remain hesitant to engage in personal branding or fully utilise PSMPs. A key challenge is the lack of integration of PSMPs into university curricula, leaving students unprepared for the transition from academia to professional life. This study aims to bridge this gap by …
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Factors that influence celebrities' personal brands: the effects of fan club membership offers on celebrity image
… effects were examined by applying the theory of branding, including concepts of personal branding, internal branding and identity, external branding and image, and the Identity-based Brand Equity Model (Burmann, Hegner, & Riley, 2009). The study employed a 2x2 post-test only factorial …
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Dolmetschauftritt – ein Beitrag zur Translationskultur
… dann in diesem Zusammenhang auch als eine Art Personal Branding versteht. Auf diese Fragen so wie auch auf die des Umgangs mit den neuen Medien und des Webauftritts wird in Kapitel 7 und 8 näher eingegangen. Es wird alles in allem auf eine integrative und interdisziplinäre Weise dargestellt, …
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The actualization of the social media affordance for sociality in an informal learning environment: the case of Saudi Arabia
… However, the findings show that there are personal, environmental and technological factors influencing Saudi informal learners' actualization of the social media affordances for sociality. The study identified and explained the key affordances for sociality that are especially pertinent to …