Global ETD Search
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Showing 1 to 6 of 6 for “"personal brand"”.
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Experience Sharing on Social Networking Sites: A Glimpse into the Process, Benefits, and Drawbacks of Curated Experiences
… sharing of such experiences shapes their overall personal brand. Semi-structured interviews were conducted with 15 individuals within the Millennial and Generation Z cohorts who had travelled in the last two years. The interviews were analyzed using an interpretivist epistemological approach. …
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Personal branding αθλητών και συμπεριφορές κοινού
… διερευνά τις αντιλήψεις του κοινού σχετικά με το personal branding των αθλητών και εμβαθύνει στον τρόπο με τον οποίο οι βασικές διαστάσεις του επηρεάζουν την στάση και την συμπεριφορά του φίλαθλου κοινού απέναντι τους. Γίνεται εκτεταμένη θεωρητική ανάλυση των διαστάσεων που θεωρήθηκαν κρίσιμες και …
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Social Identity Theory and Rebranding: The brand formerly known as Dunkin' Donuts
This study examines the impact that the rebranding of Dunkin' Donuts to Dunkin' has on brand perception, specifically in Generation Z and Millennials through the lens of social identity theory. Factors studied include visual brand identification, brand loyalty, purchasing habits, and perception of …
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The Impact Of Social Capital On Women’s Career Repositioning In Business
… variables implemented in the study included personal brand value, education, employer size, field of work, organizational level, and age. A quantitative study was conducted via an online survey of over two hundred women working within nearly fifty companies in a southwestern New York and …
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A Brand New Game: a Phenomenalogical Study of How Student-Athletes and Mentors are Managing Personal Branding
… guided and mentored to develop and manage their personal brands within their respective athletic departments. With the introduction of Name, Image, and Likeness (NIL) legislation across the United States, this has emerged as a pressing topic within collegiate amateur athletics for both …
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Factors that influence celebrities' personal brands: the effects of fan club membership offers on celebrity image
… effects were examined by applying the theory of branding, including concepts of personal branding, internal branding and identity, external branding and image, and the Identity-based Brand Equity Model (Burmann, Hegner, & Riley, 2009). The study employed a 2x2 post-test only factorial …