Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 13 of 13 for “"perceived price"”.
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CONSUMERS' PERCEIVED PRICE FAIRNESS AND UNFAIRNESS TOWARD PRICE INCREASES DURING HEDONIC VS. UTILITARIAN SITUATIONS
… level of involvement on the relationship among price increases, consumers’ perceived fairness and unfairness and their booking intentions.
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An experimental investigation of the effects of perceived price fairness on perceptions of sacrifice and value
… dissertation was that buyers may compare the prices they are charged for identical products purchased from the same seller. Price discrepancies uncovered through this comparison process were shown to affect perceptions of the fairness of the charged prices. Perceived price fairness was …
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The impacts of service quality, customer satisfaction, and perceived price fairness on the behavioural loyalty of Hong Kong business and non-business air travellers towards airline companies
… of service quality, customer satisfaction and perceived price fairness on the behavioural loyalty of Hong Kong business and non-business air travellers towards airline companies. A simple mixed method was employed in the investigation. Qualitative analysis was utilised to identify the …
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Factors influencing customers' satisfaction in tourist hotels in Tanzania
… is significant relationship between the level of perceived service quality and customer satisfaction in tourist hotels, to assess the extent to which perceived price influence customer satisfaction in tourist hotels and to evaluate whether the hotel location has significant influence on customer …
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The effects of price and brand on consumers' perceptions of service quality, service value and behavioral intentions: Pre-purchase versus post-purchase
… a conceptual model explaining the effects of perceived price and perceived brand on consumers' pre-purchase service expectations. This research also addresses the extent consumers' perceptions of value mediate the relationship between consumers' perceived service quality (i.e., pre-purchase …
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Exploring the Relationship Between Perceived Cost of Attendance and College Matriculation
… alternatives often overestimate the actual price. When asked to estimate the tuition that in-state undergraduates would pay at four-year colleges in a given year, most students and their parents thought that the price was twice the actual amount (Horn et al., 2003b). Seventy-one percent of …
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Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa
… product availability, environmental concern, perceived barriers, perceived price, and attitude on the purchasing intention of green cosmetic products amongst female consumers in South Africa to make green purchase decisions. The sample size for this research was 295 participants. The results …
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Three Essays on Price Framing and Price Perceptions
… frames that influence how consumers perceive prices and how that in turn affects their product evaluations and consumption decisions. This research consists of three essays and attempts to further the understanding of contextual factors that affect how consumers perceive prices (essay 1) and …
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An experimental investigation of the consumer perception of products featured on coupons
… such as psychological value of using the coupon, perceived quality, perceived price, liking for the brand, liking for the offer, intention to use the offer, and perceived risk in using the coupon. Findings show that the independent variables all have significant impact on consumer perceptions of …
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Buyer's Choice of Online Search Strategy and Its Implications for E -Markets
… online search strategy is mainly affected by his perceived distribution of online prices, and not by the type of distribution of buyers' search cost and search intensity. (c) Perceived distribution of online prices, perceived price ranking of preferred/favorite seller, and the proportion of online …
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Information and environmental policy
… policy. In the first essay, I evaluate the price to which consumers respond under complicated billing structures. I exploit a natural experiment to estimate a causal effect of price for residential water customers during the introduction of increasing block rates for a North Carolina …
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Dynamic Pricing Strategy, Impacts of Fair Pricing Perception on Consumer Reaction
… The study also examines the moderating effect of price position, internal reference price, price sensitivity, industrial norm, brand image on the relationship between dynamic pricing and fair pricing perception. In frame of the research, 387 undergraduate students have been surveyed about their …
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An investigation of the components that influence the purchase decision of Congolese millennials in the Democratic Republic of Congo informal clothing market
… quality, clothing interest, peers' opinions, price consciousness and the need for uniqueness. The model was investigated through a qualitative case study analysis. The data was collected through face-to-face interviews and the thematic analysis was conducted and interpreted manually. The …