Global ETD Search

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Showing 1 to 7 of 7 for “"perceived authenticity"”.

  1. Social Media and the Mediating Role of Perceived Authenticity in Covert Celebrity Endorsement: Influencing Factors

    … factors that influence the celebrity endorser’s perceived authenticity and its impact on the promoted brand in covert social media marketing. To examine consumer behaviour, the Persuasion Knowledge Model and Attribution Theory were integrated, and a theoretical framework was then developed. In …

    westminster Repository record for Social Media and the Mediating Role of Perceived Authenticity in Covert Celebrity Endorsement: Influencing Factors (opens in a new tab)

  2. "Then Came the Peaceful Invasion of the Northerners": The Impact of Outsiders On Plantation Architecture in Georgetown County, South Carolina

    … country. As the decades wore on, an emphasis on perceived authenticity, whether in restoring a structure or building a new one in a colonial style, became increasingly important. Although many of the Northerners who bought, modified, or built new plantation structures would not have necessarily …

    south-carolina Repository record for "Then Came the Peaceful Invasion of the Northerners": The Impact of Outsiders On Plantation Architecture in Georgetown County, South Carolina (opens in a new tab)

  3. Randomized trial of a narrative career intervention on college student calling and career development

    … these effects including participant gender and perceived authenticity were examined. While many results were non-significant due to insufficient statistical power, several small to medium effect sizes were identified. Compared to the control condition, presence of calling increased in both …

    colostate Repository record for Randomized trial of a narrative career intervention on college student calling and career development (opens in a new tab)

  4. From likes to lives: understanding social media influence on health decisions

    … intention to pursue the procedure by lowering perceived risk; and (2) that such videos will have little to no impact, given the high-involvement nature of medical decisions, which encourages central-route processing and reduces reliance on superficial cues like attractiveness or popularity. …

    temple Repository record for From likes to lives: understanding social media influence on health decisions (opens in a new tab)

  5. Free Will and Meaningful Action: Expressions of the Self

    … and spontaneity play in enhancing the perceived authenticity of an artist. I conclude by extending this sentiment to art practice generally and reflect on the role of the “body” in the arts.</p> <p>I conclude by observing important features of my framework. Namely, I remind us that my …

    cuny-grad Repository record for Free Will and Meaningful Action: Expressions of the Self (opens in a new tab)

  6. Tourism and the development of 'creative' urban areas: evidence from four non-central areas in London

    … cultural activities and tourist attractions. Perceived authenticity also appeared as an important asset in attracting visitors, who seemed to associate it with anything which did not appear as conceived or produced specifically for the visitor. Also the areas’ physical space emerged as an …

    westminster Repository record for Tourism and the development of 'creative' urban areas: evidence from four non-central areas in London (opens in a new tab)