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Showing 1 to 1 of 1 for “"peers' opinion"”.
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An investigation of the components that influence the purchase decision of Congolese millennials in the Democratic Republic of Congo informal clothing market
… to the model, namely quality, clothing interest, peers' opinions, price consciousness and the need for uniqueness. The model was investigated through a qualitative case study analysis. The data was collected through face-to-face interviews and the thematic analysis was conducted and interpreted …