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Showing 1 to 3 of 3 for “"payment form"”.
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The downsides of price promotions and price negotiations on brand relationships
… and customer are impacted by the customer’s form of payment (e.g., cash, financing). Across two controlled laboratory experiments and a secondary dataset, this research finds that customers who pay with more transparent payment forms (e.g., cash or debit card) obtain more substantial price …
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The Influence of Payment Method: Do Consumers Pay More with Mobile Payment?
<p>The introduction of new payment methods has resulted in one of the most significant changes in the way we consume goods and services. In this paper, I present results of a field and a laboratory experiment designed to determine the effect of payment method (cash vs. mobile payment) on spending, …
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“What’s Pain Got To Do With It?”: How the Pain of Payment Influences Our Choices and Our Relationships
… make a purchase? And then post-purchase, can the payment method used to pay for a purchase influence how connected individuals feel to that product, brand, or organization? Given that we sometimes pay for others (and vice versa), can the way we pay influence our interpersonal …