Global ETD Search
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Showing 1 to 1 of 1 for “"patronizing intention"”.
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Understanding Customers\' Healthy Eating Behavior in Restaurants using the Health Belief Model and Theory of Planned Behavior
… and subjective norm positively influenced intention to engage in healthy eating behavior in casual dining restaurants while perceived behavioral control did not. For healthy eating behavior in casual dining restaurants, perceived threat, self-efficacy, response to provision of nutrition …