Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 10 of 10 for “"parasocial relationship"”.
-
Till Death Do Us Part: Analyzing the Impact of Multiple Moral Violations on Parasocial Relationship Boundary Conditions
… how transgression frequency and severity, parasocial relationships (PSRs), and personal perceptions of celebrities influence viewers' responses to morally ambiguous characters. Utilizing a mixed between-within subjects design, the research explored their impact on moral disengagement, PSRs, …
-
Conceptualizing the consumer-brand relationship as a truly dyadic process
The consumer-brand relationship (CBR) has gained interest in recent years, but as currently conceptualized, it is limited to a parasocial relationship where the role of the brand is not acknowledged. In order to better understand the CBR, we have to ask several key questions: (1) What is the CBR? …
-
From father to feminist : "Call her daddy" and the rhetorical function of imperfect feminism.
… of the podcast: hegemonic trope presentation, parasocial relationship impacts, and feminist apologia rhetoric. Situating these aspects of the podcast within its broader media ecology, it is evident that imperfect feminism functions as affective activism. This thesis demonstrates the …
-
EATING AWAY AT PERSONAL PREJUDICE: EXAMINING ASSIMILATION OF BLACKS AND ASIANS USING CHARACTERS FROM AMC'S THE WALKING DEAD
Parasocial intergroup contact has been shown to influence beliefs about stigmatized groups, such as racial minorities. Previous work has demonstrated that affective factors, such as perspective taking, can account for the reductions in prejudice following parasocial interactions. The current study …
-
Money for Nothing: An analysis of the gratifications motivating the purchase of non-compulsory video streaming subscription products
… to others. (2) An increase in the strength of a parasocial relationship positively influences both the quantity and quality of subscriptions purchased. (3) An increase in the desire for self-expression and social commitment positively influence the quantity of subscriptions purchased. (4) An …
-
Exploring the role of source, content, and audience factors in shaping sharing behaviour among social media influencers’ followers in Saudi Arabia
… and self-efficacy are studied. It is argued that parasocial relationships between influencers and their followers act as a mediator between these factors and sharing behaviour. Additionally, the potential moderating role of verification behaviour – the follower’s tendency to seek validation for …
-
"Voice Inside My Head" : Productive Agencies in Talk Audio Use
Tutkielma tarkastelee puheperusteisten (eng. talk audio) digitaalisten tuotteiden käytön vaikutusta toimijuuteen. Human computer interaction (HCI) ja Science Technology Studies (STS) -keskusteluissa visuaaliset tuotteet ovat useimmiten keskiössä, minkä vuoksi toimijuuden tarkastelu myös …
-
Influencer Marketing on Tiktok and Instagram: Consumer Engagement and Motivations with Platforms, Influencers, and Brand-Related Content
In recent years, influencer marketing has emerged as a dominant force in the realm of digital advertising (Taylor, 2020), particularly on platforms like Instagram and TikTok. This thesis delves into the multifaceted landscape of influencer marketing, focusing specifically on its role within these …
-
Correlations Between Parasocial Tendencies and Self-Esteem Among Romance Readers
… benefits that they apply to their real-life relationships. Additionally, low self-esteem has been shown to have a major effect on relationship satisfaction and the perception of rejection with real-life relationships, but not parasocial relationships. The researcher hypothesized that as …
-
It’s Personal and Not Just Business: The Effects of Admitting Transgressions on the Perception of Transgressors
… is the best method to respond with to facilitate relationship repair within multiple situations.