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Showing 1 to 7 of 7 for “"parasocial interactions"”.

  1. Assessing Parasocial Interactions and Relationships in Real Time

    Parasocial interaction and parasocial relationships refer to the connections people form with media characters, particularly through watching television. Transportation is a term used to explain narrative absorption. These concepts have been studied extensively in communication, particularly in …

    ohiolink Repository record for Assessing Parasocial Interactions and Relationships in Real Time (opens in a new tab)

  2. In My Football Era: Exploring the Impact of Parasocial Interactions in Shaping Football Viewership and Attitudes Among Swifties

    This research examines the influence of parasocial interaction on the development of endorsed brand attitudes by looking at the effects of parasocial interactions between Taylor Swift fans who were influenced to watch her appearances at NFL games during the 2023-2024 season. Using the Dual …

    houston Repository record for In My Football Era: Exploring the Impact of Parasocial Interactions in Shaping Football Viewership and Attitudes Among Swifties (opens in a new tab)

  3. An enterprise for magic, dragons, and Impalas: An evaluation of parasocial interactions and fan discourse in four genre fandom online discussion forums

    … anthropology, psychology, and media studies. As parasocial interactions (PSI) are increasingly becoming observable and associated with fandom, it brings to question the role of parasocial relationships (PSR) in fandom communities. By conducting a content analysis, this study analyzes the presence …

    ku Repository record for An enterprise for magic, dragons, and Impalas: An evaluation of parasocial interactions and fan discourse in four genre fandom online discussion forums (opens in a new tab)

  4. An enterprise for magic, dragons, and Impalas: An evaluation of parasocial interactions and fan discourse in four genre fandom online discussion forums

    … anthropology, psychology, and media studies. As parasocial interactions (PSI) are increasingly becoming observable and associated with fandom, it brings to question the role of parasocial relationships (PSR) in fandom communities. By conducting a content analysis, this study analyzes the presence …

    ku Repository record for An enterprise for magic, dragons, and Impalas: An evaluation of parasocial interactions and fan discourse in four genre fandom online discussion forums (opens in a new tab)

  5. GET INTO IT: UNPACKING THE RELATIONSHIP BETWEEN HEGEMONIC NORMS AND THE RACE AND GENDER OF POP ARTISTS

    … feminist theories, hegemonic norms, parasocial relationships, celebrity appeal, and norms, the researcher wanted to understand if there are clear relationship among these frameworks in modern society. This study employed a 2x2 2between subjects factorial design method to gather …

    usm Repository record for GET INTO IT: UNPACKING THE RELATIONSHIP BETWEEN HEGEMONIC NORMS AND THE RACE AND GENDER OF POP ARTISTS (opens in a new tab)

  6. EATING AWAY AT PERSONAL PREJUDICE: EXAMINING ASSIMILATION OF BLACKS AND ASIANS USING CHARACTERS FROM AMC'S THE WALKING DEAD

    Parasocial intergroup contact has been shown to influence beliefs about stigmatized groups, such as racial minorities. Previous work has demonstrated that affective factors, such as perspective taking, can account for the reductions in prejudice following parasocial interactions. The current study …

    houston Repository record for EATING AWAY AT PERSONAL PREJUDICE: EXAMINING ASSIMILATION OF BLACKS AND ASIANS USING CHARACTERS FROM AMC'S THE WALKING DEAD (opens in a new tab)