Global ETD Search
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Showing 1 to 20 of 55 for “"parasocial"”.
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Surviving Reality: Survivor & Parasocial Interaction
Parasocial interaction is the name that Horton & Wohl coined to describe a viewer's attachmentent toward onscreen persona that they had never physically interacted with (1956). A. Rubin, Perse, & Powell (1985) continued the research and created the Parasocial Interaction Scale. The scale has become …
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The Parasocial Experiences of Twitch Streamers
<p>The literature surrounding parasocial relationships (PSRs) has been expansive but lacks the perspective of how parasocial relationships can impact the media figure in certain contexts, specifically in regard to Twitch livestreamers and their communities. Previous research has examined how PSRs …
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Self-disclosure and authenticity in parasocial interaction
Submission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2025-05-01
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Assessing Parasocial Interactions and Relationships in Real Time
Parasocial interaction and parasocial relationships refer to the connections people form with media characters, particularly through watching television. Transportation is a term used to explain narrative absorption. These concepts have been studied extensively in communication, particularly in …
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The Role of Potential for Interaction in Parasocial Relationships
… research suggests that individuals can develop parasocial relationships, or strong emotional attachments to figures in the media. While these relationships typically only involve a one-way exchange of information (target to viewer), viewers still receive many positive benefits that are typical …
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Friend-Zone With Benefits: The Parasocial Advertising of Kim Kardashian
… The goal of the study is to establish whether Parasocial Interaction could improve the effectiveness of advertising. Due to findings that yielded a high amount of endorsements embedded into personal stories, as well as female approval for those posts, it can be stated that Parasocial …
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Correlations Between Parasocial Tendencies and Self-Esteem Among Romance Readers
… rejection with real-life relationships, but not parasocial relationships. The researcher hypothesized that as romance readership increased, so too would paralove scores, and that as paralove scores increased, self-esteem would decrease. The researcher collected responses from a survey format, and …
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The Effect of Facebook on Parasocial Interaction in Local News
… anchors build with viewers. Strong feelings of parasocial interaction, or these on-sided "relationships" audiences feel with on-screen media figures, have been found to be a strong predictor of media use. Local news stations have long been challenged with ways to encourage these feelings of …
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Introversion and the Use of Parasocial Interaction to Satisfy Belongingness Needs
… Surrogacy Hypothesis, one such way is through parasocial interaction (Derrick, Gabriel, & Hugenberg, 2009), i.e., the one-sided relationships people form with personalities from television or other media (Horton & Wohl, 1956). Research has shown that parasocial relationships may be potent …
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Parasocial Grief and Humor: Coping with Death Through the Internet’s Native Language
Parasocial grief is a phenomenon in which an individual grieves the death of a public figure they do not know personally. Anticipatory parasocial grief references the expectation of losing this one-sided relationship. As these experiences are shared on social media, there is an opportunity to …
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Till Death Do Us Part: Analyzing the Impact of Multiple Moral Violations on Parasocial Relationship Boundary Conditions
… how transgression frequency and severity, parasocial relationships (PSRs), and personal perceptions of celebrities influence viewers' responses to morally ambiguous characters. Utilizing a mixed between-within subjects design, the research explored their impact on moral disengagement, PSRs, …
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In My Football Era: Exploring the Impact of Parasocial Interactions in Shaping Football Viewership and Attitudes Among Swifties
This research examines the influence of parasocial interaction on the development of endorsed brand attitudes by looking at the effects of parasocial interactions between Taylor Swift fans who were influenced to watch her appearances at NFL games during the 2023-2024 season. Using the Dual …
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An enterprise for magic, dragons, and Impalas: An evaluation of parasocial interactions and fan discourse in four genre fandom online discussion forums
… anthropology, psychology, and media studies. As parasocial interactions (PSI) are increasingly becoming observable and associated with fandom, it brings to question the role of parasocial relationships (PSR) in fandom communities. By conducting a content analysis, this study analyzes the presence …
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An enterprise for magic, dragons, and Impalas: An evaluation of parasocial interactions and fan discourse in four genre fandom online discussion forums
… anthropology, psychology, and media studies. As parasocial interactions (PSI) are increasingly becoming observable and associated with fandom, it brings to question the role of parasocial relationships (PSR) in fandom communities. By conducting a content analysis, this study analyzes the presence …
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Reaching resistant trainees: creating effective diversity training through integrating perspective taking and media
… bias was explained by a mediating mechanism, parasocial connection. Trainees high in SDO formed more negative parasocial connections with the speaker in the media contact video condition. However, those low in SDO formed strong positive parasocial connections with the speaker, and in turn, …
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Insecure Adult Attachment Predicts Engagement with Narrative Fiction
… anxiety predicted a greater tendency towards parasocial interaction and forming parasocial relationships with favourite TV characters. In contrast, attachment avoidance predicted the tendency to identify with characters, in addition to greater parasocial interaction with them. Study 5 expanded …
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Minority Stress and TV Viewing Behaviors among Lesbian, Gay, and Bisexual Adults
… stressors and TV consumption behaviors (i.e., parasocial relationships and viewing frequency) among adult LGB TV viewers. Participants (N = 340) identified predominately as White (52.9%) and female (72.1%), and the largest group identified as bisexual (44.4%). Participants completed self-report …
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EATING AWAY AT PERSONAL PREJUDICE: EXAMINING ASSIMILATION OF BLACKS AND ASIANS USING CHARACTERS FROM AMC'S THE WALKING DEAD
Parasocial intergroup contact has been shown to influence beliefs about stigmatized groups, such as racial minorities. Previous work has demonstrated that affective factors, such as perspective taking, can account for the reductions in prejudice following parasocial interactions. The current study …
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Exploring the role of source, content, and audience factors in shaping sharing behaviour among social media influencers’ followers in Saudi Arabia
… and self-efficacy are studied. It is argued that parasocial relationships between influencers and their followers act as a mediator between these factors and sharing behaviour. Additionally, the potential moderating role of verification behaviour – the follower’s tendency to seek validation for …
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