Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"overcoming persuasive resistance"”.
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Audience involvement with entertainment-education programs: explicating processes and outcomes
One area of health promotion research rich with potential for both theoretical and empirical investigation is the entertainment-education (EE) strategy. Though a growing body of evidence points to the effectiveness of the EE strategy, further investigation is needed to explore the underlying …