Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"outdoor advertising"”.
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Healthcare provider state restrictions on elective care : effects on direct-to-consumer healthcare advertising.
… procedure stoppage, healthcare television and outdoor direct-to-consumer advertising spending began fluctuating. Specifically, dental spot television advertising spending decreases by $15,857.55 and dental outdoor advertising spending decreases by $2,171.15. These novel findings demonstrate …
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The discourse of outdoor food advertisements in Latino communities
… on analyzing the discourse surrounding food in outdoor advertisements in Latino communities. The following literature discusses trends in outdoor advertising, trends in food advertisements, and Latino's cultural relationships with food. Specifically, it focuses on analyzing the cultural norms …
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Improving Commercial Sign Regulations: A Preliminary Framework to Evaluate Commercial Sign Regulations in Texas
… efforts to regulate commercial signs or outdoor advertising in the United States have met repeated contest from those who are regulated by poorly drafted sign code. Historically such codes utilized the content of signs to determine how the sign would be regulated, differentiating the …
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Ambient advertising : an investigation into the effect that the Visual Impact, Environmental Impact and Pedestrian Interpretation has on creating the Ambient Advertising message
… how messages are conveyed through ambient advertising. Ambient advertising is a form of advertising that appears in public places. It does not have the same spatial boundaries as conventional outdoor advertising for example; billboard. It can appear as a person/s, object or spectacle. Its …