Global ETD Search
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Showing 1 to 1 of 1 for “"out-of-market games"”.
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Television viewership and rivalry in the National Football League
… superiority in the same field. Sport is replete of rivalries between teams within region or division, offering a desirable living laboratory. Moreover, rivalry influences demand for sport, infusing significance to each match. Especially in the National Football League, the most watched league in …