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Showing 1 to 1 of 1 for “"organizational change capacity"”.
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Pricing Capabilities and Firm Performance: A Socio-Technical Framework for the Adoption of Pricing as a Transformational Innovation
… are fragmented and distributed among several organizational actors. In 2010, the Professional Pricing Society reported that only 5% of Fortune 500 firms have a dedicated pricing function. To make the situation worse, when firms pay attention to pricing, they find the subject difficult and …