Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 5 of 5 for “"organization-public relationships"”.
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Consumer Attachment and Corporate Social Advocacy: Leveraging Political Behaviors to Bolster Organization-Public Relationships
… to how they affect consumer perceptions of the organization, attitudes regarding their relationship with the organization, and their future purchase or behavioral intentions.</p> <p>This study aims to address this gap.</p> <p>Utilizing a survey conducted in late spring-2019, this study assesses …
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The Implications of The Sharing Economy for Public Relations Theory and Practice: A Thematic Analysis of Airbnb, Uber and TaskRabbit
This thesis presents a public relations perspective of the sharing economy by exploring how three prominent sharing economy companies, Airbnb, Uber and TaskRabbit, communicate to form a relationship with key stakeholders, including customers and service providers. Employing a qualitative, thematic …
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Exploring the concept and application of crisis-induced uncertainty in organizational crises
… stakeholders’ feelings of uncertainty during an organizational crisis and how such feelings influence stakeholders’ relationship with the organization and change their information-seeking behaviors. Through reviewing current theories about uncertainty in risk communication and interpersonal …
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A critical assessment of corporate community engagement (CCE) in the Niger Delta.
… area of corporate community engagement (CCE) and public relations in the area of organization-public relationships (OPRs). The thesis focuses on the Nigerian oil and gas industry community relationship in the Niger Delta region. This study provides valuable insights into how CCE works for …
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On Target? A Modified Grounded Theory Approach to Target's Blogger-aligned #NOFOMO Swimwear Campaign
… to promote their inclusive swimwear line. Public and public prioritization as well as message themes, message styles, and message consistency were analyzed in research questions one A through F. Relationship management theory emphasizes that the organization-public relationship is key to …