Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 9 of 9 for “"online word-of-mouth"”.
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Three essays on online word-of-mouth and user behavior in online environments
Online word-of-mouth (WOM) plays a vital role in shaping consumer behavior and firm performance in digital environments. While prior research has made substantial progress in understanding the influence of online reviews and textual content, important gaps remain regarding the role of visual …
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The impact of online word of mouth on consumer decision-making: the case of cinema audiences
… contributes to the knowledge on the impact of word of mouth on consumer decisions and the manner by which consumers learn from it. Using a sample of 132 motion pictures released between April and September 2010 and more than 38,000 online ratings from a social network, word of mouth is …
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Online Content Design with Unstructured Data
Studying the design and management of digital content is imperative for individuals and organizations that aim to thrive in the digital age. This dissertation investigates the design of digital content in three aspects: (1) consumer reviews for e-commerce, (2) online news headlines, and (3) …
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Fandom & Social Media: SFF Authors & The Publishing Industry [Science Fiction & Fantasy]
The phenomenon of online book communities forming on social media was significantly accelerated by the Covid-19 Pandemic. The popularity of book-related content on social platforms over the last five years, and the phenomenon of online word of mouth bringing back into demand mid- or backlist …
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Word of mouth and marketing : influencing and learning from consumer conversations
… contains three separate essays that deal with word of mouth. In the first essay, "Promotional Chat on the Internet," we analyze the firms' incentives to anonymously supply positive reviews of products in chat rooms and other recommendation sites. This, in turn, lowers the credibility of word of …
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Factors influencing the popularity of YouTube videos and users’ decisions to watch them
… popularity, little is known about which types of video are most viewed and the reasons why people choose to watch them. This research critically analyses the sample of videos provided by the YouTube API, then uses the metrics associated with these videos to help assess which types of YouTube …
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FACTORS INFLUENCING CONSUMERS' TRUST PERCEPTIONS OF ONLINE PRODUCT REVIEWS: A STUDY OF THE TOURISM AND HOSPITALITY ONLINE PRODUCT REVIEW SYSTEMS
Online word-of-mouth (WOM) platforms have been referred to by various terms such as online communities, feedback systems, peer reputation systems, or consumer generated media. Such systems provide a global platform for customers to share their experiences, and also rate service providers. WOM …
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Intuitive Numerical Information Processes in Consumer Judgment
… is ubiquitous in modern life. The prevalence of numerical information in the marketplace necessitates understanding how consumers handle and interpret that information, for both theoretical and practical reasons. Past research has largely focused on consumers’ encoding of numbers, calculative …