Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"online shoppers"”.
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Using collaborative model to examine online persuasion through e-commerce website design: Comparative study between Gen X and Gen Y online shoppers in Malaysia
This study examined online persuasion through website design by using the Elaboration Likelihood Model (ELM) and Persuasive System Design (PSD). This study investigates the phenomenon of the success of Lazada and Shopee to provide guidelines for website designers and local sellers to enhance the …
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Pathfinder – an online shopping assistant driven by data mining
Online Shopping is a household phrase that has been extremely successful in easing the lives of many people across the globe. Online shoppers spend ample amounts of time and money in buying products that they receive at their doorstep in a matter of a few days or, in some cases, a few hours. …
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Factors Affecting Online Shopping Behavior of Indian Consumers
<p>The number of people engaged in various online activities is increasing every day. While the number of online shoppers is increasing, it is not proportional to that of brick-and-mortar shoppers. Research has tried to explain the dismal performance of online shopping as compared to the physical …
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Determining the values that influence consumers’ behavioural intentions towards fashion E-stores
Conventional wisdom suggests a need for online fashion marketers to find alternative and effective ways of differentiating themselves to ensure customer retention. This, owing to the observed failure rates of pure play fashion retailers, which is attributable to the fact that online firms operate …
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The Impact of AI Recommendation Features on Consumer Purchasing Decisions in E-Commerce Environments
… market, the quantitative phase surveyed 343 online shoppers analyzed with PLS-SEM, while the qualitative phase involved 15 interviews analyzed thematically with ATLAS.ti. The conceptual model was informed by the Technology Acceptance Model and Stimulus-Organism-Response framework. Results …
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Integrating Network Analysis and Data Mining Techniques into Effective Framework for Web Mining and Recommendation. A Framework for Web Mining and Recommendation
… related data should be considered valuable for online shoppers and commercial web site owners. Benefitting from the outcome of the study, a recommendation system was developed to suggest pages to visitors based on their profiles as compared to similar profiles of other visitors. The conducted …
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Effects of Experiences and Brand-Self Image Congruity on Perceived Risk and Purchase Intention in Apparel Online Shopping Context
… & Creemers, 2001). Therefore, it is critical for online retailers in the apparel industry to understand consumer's perceived risk and purchase intention so that they can develop effective retail strategies and build long-term relationships with customers. Consumers use internal information to help …
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Istraživanje uticaja marketing strategija na izgradnju poverenja u onlajn okruženju
Ovaj rad bavi se marketinškim strategijama koje za cilj imaju izgradnju poverenja kupaca u onlajn okruženju. Kako bi se postiglo razumevanje okolnosti koje uticu na ove strategije, analizirani su postojeci koncepti i literatura u oblasti onlajn trgovine, poverenja kupaca, sa posebnim osvrtom na …