Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 4 of 4 for “"online marketing strategy"”.
-
The development of a framework for design of web presence and associated online marketing strategy for museums in Saudi Arabia
… (website and social media design) and digital marketing to determine how these online technologies can provide an innovative means of promoting museums online in Saudi Arabia. At present, museums in Saudi Arabia use mainly traditional methods such as printed advertisement, for promotion which …
-
An assessment of the factors driving consumer's propensity to purchase online
… lagging in understanding the dynamic consumers’ online purchasing behaviour. Furthermore, the literature reporting on consumers’ online purchasing practices in an African set up remains largely inconsistent and fragmented as most previous studies are based on consumers in first world countries. …
-
Exploring applications of big data analytics in supply chain management
… providing insights into the non-linear effect of online market factors on demand; (3) to develop a prescriptive price optimisation model by extending the proposed demand prediction with a mixed integer linear programme to optimise promotional pricing decisions. The result shows that the obtained …
-
Istraživanje uticaja marketing strategija na izgradnju poverenja u onlajn okruženju
Ovaj rad bavi se marketinškim strategijama koje za cilj imaju izgradnju poverenja kupaca u onlajn okruženju. Kako bi se postiglo razumevanje okolnosti koje uticu na ove strategije, analizirani su postojeci koncepti i literatura u oblasti onlajn trgovine, poverenja kupaca, sa posebnim osvrtom na …