Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"online marketing strategies"”.
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An exploratory study of the potential for SMEs in New Zealand to learn from Chinese SMEs regarding digital marketing
… to Learn from Chinese SMEs regarding Digital Marketing" aims to investigate the potential for improving New Zealand SMEs’ digital marketing capabilities by learning from Chinese SMEs. Digital marketing can increase SMEs’ competitiveness, while digital marketing development and innovation in …
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The Effect of Zomato Online Reviews on Customers' Dining Intentions: The Moderating Role of Gender Difference
… interactive and media-oriented, relying on online reviews to help them with decision-making before an actual purchase. They do this to avoid the risk of buying the wrong products and making poor choices. In the hospitality context, online restaurant recommendation applications such as Zomato …
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Three Essays on Contextual Effects in Traveler's Use of Online Reviews
… for decision-making. Given the importance of online reviews in the hospitality and tourism field as information sources, this dissertation aims to understand the contextual effects of online reviews on tourists' decision-making. By selecting several contextual factors, three independent and …