Global ETD Search
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Showing 1 to 2 of 2 for “"online customer review"”.
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Data-driven methodologies for decision making in engineering design
In the product development process, customer needs are essential to develop the product concepts. These concepts are crucial because the subsequent stages in the process are dependent on the selected concepts. Customer needs are conventionally gathered via survey-based methods, which may require …
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The Effects of Electronic Word-of-Mouth: An Exploratory Study.
Although marketing and advertising professionals tend to believe the effectiveness of electronic word-of-mouth (eWOM), few studies have confirmed the eWOM effects. Therefore, this study conducted a test of eWOM effects in a laboratory experiment. Subjects were randomly assigned into three groups: …