Global ETD Search
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Showing 1 to 2 of 2 for “"online content analysis"”.
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Exploring the Impact of Social Media in Shaping STEM Identity and Sense of Belonging Among Women of Color
… primary data source, supported by complementary online content analysis. The study examines STEM-related content on Instagram to identify common content types and thematic patterns on a key social media platform used by women of color in STEM. Guided by social identity theory and …
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Unravelling Tales of Truth: The Digital Battle Between Greenwashing Giants and Fashion Eco-Warriors
… environmental crisis. Through a qualitative online content analysis of fast fashion giants H&M and SHEIN, and sustainability-focused influencers Venetia La Manna and Janet Chemitei, this study reveals how online storytelling is used to conceal or expose the true cost of overproduction and …